Mate, Spot Me
Mate, Spot Me
Podcast Description
Mate, Spot Me is a podcast developed within the fitness industry, designed to support those shaping it. Whether you’re on the gym floor, behind the desk, or somewhere inbetween, we dig into the real stories, challenges, and shifts shaping the world of fitness.
Hosted by Barry McDonald and Jerram Newton at NovoFit, each episode features honest conversations with industry leaders, where we dig into what’s working (and what’s not) in the sector. Expect a few gems of knowledge you can take back to your business - and maybe a few you didn’t even know you needed.
Podcast Insights
Content Themes
The podcast focuses on key themes within the fitness industry, including wellness trends, coaching methodologies, and the evolution of fitness culture. Episodes delve into topics like recovery techniques, mindset shifts, and innovative tools that enhance member experiences, such as the discussion with Bart Walsh on integrating nervous system recovery and mindfulness into gym practices.
Mate, Spot Me is a podcast developed within the fitness industry, designed to support those shaping it. Whether you’re on the gym floor, behind the desk, or somewhere inbetween, we dig into the real stories, challenges, and shifts shaping the world of fitness. Hosted by Barry McDonald and Jerram Newton at NovoFit, each episode features honest conversations with industry leaders, where we dig into what’s working (and what’s not) in the sector. Expect a few gems of knowledge you can take back to your business – and maybe a few you didn’t even know you needed.
In this episode, we sit down with Ed Morrison, Country Manager for Australia and New Zealand at CrossFit, to unpack what continues to make CrossFit relevant in an increasingly competitive fitness landscape.
We explore the affiliate model, the balance between methodology and flexibility, and the realities of running a CrossFit business today.
We also get into the evolution of CrossFit globally and locally, how the brand has matured over time, and the ongoing challenge of separating the sport from the everyday gym experience.
We cover:
- Why service quality outweighs marketing and branding
- The role of methodology in building successful affiliates
- Retention, community, and long-term member value
- Navigating trends without losing your core offering
- The difference between CrossFit as a sport vs a training model
Catch you next time mates.
Apple Podcasts: https://podcasts.apple.com/au/podcast/mate-spot-me/id1825744433
Spotify: https://open.spotify.com/show/7bPjITT99fBLQ0DbyxhheV
LinkedIn: https://www.linkedin.com/company/mate-spot-me/
Instagram: https://www.instagram.com/matespotme/
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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