Heart of the Brand
Podcast Description
Heart of the Brand is where leading HR and talent leaders share the tactical frameworks they use to build exceptional cultures and high-performing teams. VPs of People and Chief People Officers unpack proven playbooks for scaling culture, compensation design, and people operations - delivering actionable insights that sophisticated practitioners can immediately implement.
Podcast Insights
Content Themes
The podcast covers a range of topics focused on human resources and talent management, including building mission-driven cultures, developing adaptable hiring frameworks, and integrating AI strategies in talent acquisition. Episodes like 'The Mission-Driven Performance Trap Most CPOs Fall Into' and 'Why (and How) aware® Built Two Different Cultures' delve into specific challenges faced by CPOs and innovative solutions for scaling operations and maintaining cultural integrity.

Heart of the Brand is where leading HR and talent leaders share the tactical frameworks they use to build exceptional cultures and high-performing teams. VPs of People and Chief People Officers unpack proven playbooks for scaling culture, compensation design, and people operations – delivering actionable insights that sophisticated practitioners can immediately implement.
Taylor Roa, Head of People & Talent at January, shares how a nine-year-old Series B company achieved something virtually unheard of in startup culture: zero layoffs through every market cycle while maintaining sustainable growth. As January approaches their hockey stick growth moment after years of disciplined scaling, Taylor reveals how they’re reinventing their hiring approach to double their team size while preserving the cultural elements that drove their success. His framework for building lean, efficient teams through AI-powered recruiting and intentional culture evolution offers a blueprint for sustainable scaling without the typical startup growing pains.
Topics Discussed
- Building sustainable growth cultures that survive market downturns without layoffs
- Creating writing-first cultures that enable async collaboration and thoughtful decision-making
- Developing outbound recruiting strategies for companies without strong brand awareness
- Implementing AI tools across people operations to increase team efficiency by 50-200%
- Managing cultural evolution during controlled growth phases rather than hypergrowth
- Building people functions that amplify founder strengths instead of fixing cultural problems
- Designing lean team structures that can scale to IPO with plateau headcount models
- Creating hiring processes that prioritize exceptional talent over rapid volume scaling

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.