Bootstrapped
Bootstrapped
Podcast Description
Running a bootstrapped software company? Looking to start one? Then this is the podcast for you.
Podcast Insights
Content Themes
Covers a range of topics related to running a bootstrapped software business, including product positioning, revenue management, and marketing strategies. Key episode examples include discussions on using podcasting as a networking tool, coping with business plateaus, and effective SEO practices, with a strong focus on the video game industry and SaaS platforms.
Running a bootstrapped software company? Looking to start one? Then this is the podcast for you.
When you run your own little software company, be it a SaaS or old school downloadable software, and you’ve been doing it for several years, and you’ve got through the major initial challenges that were interesting and fun and rewarding to conquer in the first few years, and you’ve now got to that point where your product revenue is stable, and your product is pretty much feature complete, it becomes boring.
Here’s 3 projects I’ve been working on to alleviate my bootstrapper boredom, while not putting my company in peril.
Mentioned in this episode:
- My coaching: https://steveofmcleod.com/
- My book-in-progress: https://killthehippo.com/
- My public speaking, as recorded at Business of Software Europe in April 2025: https://businessofsoftware.org/playlists/playlist-europe-2025/#SM
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