High prices, tight margins, and unpredictable cattle markets are putting real pressure on producers. In this episode, Devin Stricherz sits down with nutritionist Brandon Rodriguez to break down what’s happening in today’s cattle industry, and what producers can do to stay profitable.

They dig into why traditional rations built around crude protein and NEG often lead to problems like acidosis, bloats, erratic intakes, and late-term losses. Brandon explains how small nutrition mistakes cascade into big economic setbacks, especially when cattle are this expensive.

The conversation highlights the Profectus approach to diet formulation, built around balancing amino acids and effective energy rather than relying on outdated industry standards. Brandon shares real-world results from the field, including improvements in feed efficiency, cost of gain, animal health, and carcass weight, along with the risk reduction that comes from fewer days on feed.

Whether you’re finishing cattle, backgrounding calves, or trying to get young cattle started right, this episode offers practical insight into where profitability is leaking and how smarter nutrition can capture it back.