In this Community Conversations: The Black Health Wins episode, Miss Community Clovia Lawrence welcomes Dr. Robert Winn (VCU Massey Comprehensive Cancer Center) and clinical social worker Freda Wilkins to talk about the holiday season’s emotional highs and lows when cancer is in the picture—whether someone is newly diagnosed, in treatment, surviving, or caregiving. They unpack why the holidays can amplify stress: disrupted routines, pressure to “show up,” fatigue from treatment, grief around empty seats at the table, and the painful spotlight of well-meaning comments (“you look different this year”). Freda offers practical language that helps—shifting from “Call me if you need anything” to specific, low-effort support like “I’m at the pharmacy—what can I pick up for you?” and asking “How are you feeling today?” to let the person guide the moment.

The episode then introduces Dr. Kim Rhoads, Associate Director of Community Outreach and Engagement at VCU Massey, who explains what an NCI Comprehensive Cancer Center is—and why community engagement is not “extra,” but a required, scored part of how cancer centers are evaluated. Dr. Rhoads emphasizes humility in care, equity and justice for Black and brown communities, and the need for a two-way relationship (“reach out” that expects people to “reach back”). She also speaks candidly about the limits of the current healthcare system (15–30 minute visits) and why community engagement teams can become the “hand to reach for” when people have questions or need connection. The conversation closes with ways to connect with Massey’s community outreach efforts.

Massey Website: https://masseycancercenter.org

Facebook: /vcumasseycancercenter

Instagram: @vcumassey

VCU Massey Comprehensive Cancer Center is one of only 71 National Cancer Institute-designated institutions in the country that leads and shapes America’s cancer research efforts. Working with all kinds of cancers, Massey conducts basic, translational and clinical cancer research, provides state-of-the-art treatments and clinical trials, and promotes cancer prevention and education. Since 1974, Massey has served as an internationally recognized center of excellence. It offers the most cancer clinical trials in Virginia and serves patients at multiple locations. Its 1,000-plus researchers, clinicians and staff members are dedicated to improving the quality of human life by developing and delivering effective means to prevent, control and ultimately cure cancer. Visit Massey online at masseycancercenter.org or call 877-4-MASSEY for more information.