Intelligent Sales
Intelligent Sales
Podcast Description
In every episode of Intelligent Sales, we sit down with enterprise sales and marketing leaders from around the world to uncover their secrets behind successful account planning and ABM. We get to the meat of the industry and individual strategies, how AI is changing their approach to new sales and relationships, and how they lead teams and organizations in staying ahead. Tune in to understand the future of B2B sales, one intelligent conversation at a time.
Podcast Insights
Content Themes
The podcast delves into themes such as the future of B2B sales, the integration of AI in sales processes, and personalized marketing strategies. Episode highlights include discussions on AI's impact on marketing effectiveness and the evolution of sales strategies through predictive analytics and data-driven tools.
In every episode of Intelligent Sales, we sit down with enterprise sales and marketing leaders from around the world to uncover their secrets behind successful account planning and ABM.
We get to the meat of the industry and individual strategies, how AI is changing their approach to new sales and relationships, and how they lead teams and organizations in staying ahead.
Tune in to understand the future of B2B sales, one intelligent conversation at a time.
In this episode of Intelligent Sales, Kieran Thakky, Director of Marketing at HARMAN Digital Transformation Solutions, joins Vamsee Tirukkala, CCO at Draup, for a candid conversation on how AI and data are transforming marketing today. Kieran tells us that differentiation is not in dashboards but in how fast marketers can act, contextualize, and build real conversations.
From intent signal layering to AI-led campaigns, he explores how speed, accuracy, and personalization are transforming ABM. Kieran also discusses the upgraded marketer's toolkit, where customer empathy and curiosity rule supreme, and why AI must be viewed as a facilitator rather than a replacement.
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Quotes
“Now 2025 is shaping up to be a year of precision personalization and speed. And AI has a bigger part to play in all of this.” – Kieran Thakky
“It is not about running a campaign. It is about building conversations.” – Kieran Thakky
“I think AI is more of an enabler. And also for the existing talent, they need to spend some time in understanding the prompts. And when we talk about the future, I think this will be our second nature.” – Kieran Thakky
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Moments you can’t miss!
00:57 – How big data and AI are reshaping ABM
03:18 – The real difference maker: sense-making, speed, and context
06:22 – Why layering intent signals beats chasing one data point
08:09 – 2025: The year of marketing velocity and accuracy of personalization
14:52 – The #1 post-Gen AI skill: curiosity
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Key Takeaways
Data alone isn’t the differentiator – Everyone will have access to the same intent signals and dashboards. What differentiates you is the speed with which you analyze the data, bring context to it, and take action with velocity to create related conversations.
AI is driving accuracy and speed – From real-time understanding to campaign optimization, AI is revolutionizing marketing. It can deliver engagement at the right time, conduct A/B testing at scale, and dynamically optimize messages so teams have time to concentrate on strategy instead of manual operation.
Layering signals does matter – One intent signal is not sufficient. Add hiring behavior, executive changes, and content consumption to fully get to know an account's journey before prospecting.
Curiosity is the key skill – In an age where AI performs the work, it's not technical ability that is the key skill; it's curiosity. Marketers who are curious, question, dig deeper into culture and data, and connect dots in new ways will drive the way.
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More on HARMAN
Founded in 1980 and now owned by Samsung, HARMAN International is a global leader in connected solutions for the automotive, consumer, and enterprise markets. With 30,000+ employees worldwide and brands like JBL, Harman Kardon, and AKG, HARMAN supplies great sound and connected solutions to millions every day.
More on Draup
Draup is an AI-powered intelligence platform that supports over 200 global organizations in enhancing their talent and sales strategies. Draup enables enterprises to make informed decisions in workforce planning, talent acquisition, and account-based marketing by providing multi-dimensional global labor market data.
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Links
Vamsee Tirukkala: https://www.linkedin.com/in/vamseet/
Kieran Thakky: https://www.linkedin.com/in/kirantakkey/
Draup: https://draup.com/
HARMAN Digital Transformation Solutions: https://services.harman.com/
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