OutWork'em Podcast
OutWork'em Podcast
Podcast Description
Welcome to the Outwork'em Podcast by OutWork'em Digital!Join hosts Ryan Kearney and Jana Kearney of OutWork'em Digital, as they interview top leaders in the home service industry. This podcast offers in-depth conversations with successful entrepreneurs and industry experts to help you elevate your marketing, sales, and business strategies.Whether you're in HVAC, roofing, plumbing, mold remediation, or any other home service field, the Outwork'em Podcast provides actionable insights and real-world advice to help you outwork the competition and grow your business. Hear from founders and innovators who share their experiences, marketing tactics, and how they've achieved lasting success in their markets.Subscribe now and stay updated on the latest episodes to learn how to take your home service business to the next level.🔗 Learn more about OutWork'em Digital at Outworkemdigital.com
Podcast Insights
Content Themes
The podcast focuses on vital topics relevant to home service professionals, such as marketing strategies, entrepreneurial journeys, customer service excellence, and industry innovations. Notable episodes cover themes like scaling home service businesses, leveraging social media for growth, and the significance of mentorship, such as in Drew Lasley's journey transitioning into custom construction and Matt Janecek's rapid success with bathroom renovations.
Welcome to the Outwork’em Podcast by OutWorkem Digital!
Join hosts Ryan Kearney and Jana Kearney, Co-Founders of OutWork’em Digital, as they interview top leaders in the home service industry. This podcast offers in-depth conversations with successful entrepreneurs and industry experts to help you elevate your marketing, sales, and business strategies.
Whether you’re in HVAC, roofing, plumbing, mold remediation, or any other home service field, the Outwork’em Podcast provides actionable insights and real-world advice to help you outwork the competition and grow your business. Hear from founders and innovators who share their experiences, marketing tactics, and how they’ve achieved lasting success in their markets.
Subscribe now and stay updated on the latest episodes to learn how to take your home service business to the next level.
🔗 Learn more about OutWork’em Digital: https://outworkemdigital.com/
What does it actually take to charge more than everyone else in your market and have customers happily book your top-tier package without ever speaking to you first?
In this episode, Ryan and Jana sit down with Jake and Kalla from Jake's Certified Cleaning in Colorado for a real conversation about building a premium home service brand from the ground up. Jake and Kalla aren't just running a carpet and air duct cleaning company. They've built a reputation around something most cleaning companies aren't even thinking about: genuinely improving the air quality and health of the homes they walk into.
If you're a homeowner in Colorado who wants a deep clean done with only plant-based, food-grade, hospital-grade products that are safe for your kids, your pets, and anyone in your home with allergies or chemical sensitivities, this episode will show you exactly what that experience looks like and why people call it getting ”Jakified.”
If you're a home service contractor who knows your work is the best in your market but your marketing doesn't reflect it yet, this one's for you too.
What you'll learn in this episode:
- Why trust is the number one concern customers have before letting someone into their home, and how Jake's personal brand addresses it before he ever shows up
- How premium pricing actually builds credibility instead of scaring customers away
- What the ”Jakify” experience is and why customers keep coming back and leaving glowing reviews
- Why Jake switched to 100% plant-based, food-grade cleaning products and what makes them genuinely different from what most cleaning companies use
- How a healthy home reset differs from a standard cleaning and why families with allergies, kids, and pets are seeking it out
- What happened when Jake's Certified Cleaning got a website that finally matched the quality of the business they were already running
- How a new website led to customers self-booking the top-tier package without a single sales call
- How Outwork'em Digital helped build the web presence and content syndication strategy to grow their visibility across platforms
If you've been burned by a bait-and-switch carpet cleaner with hidden fees and a 20-minute job, this is the other end of that spectrum.
Connect with Jake's Certified Cleaning: Website: https://jakescarpetcleaning.com Phone: 303.309.9797
Instagram: https://www.instagram.com/jakescertifiedcleaning/
Learn more about Outwork'em Digital: https://outworkemdigital.com/
Apply to be a guest on the Outwork'em Podcast: https://api.leadconnectorhq.com/widget/bookings/book-outworkem-podcast
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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