OutWork'em Podcast
OutWork'em Podcast
Podcast Description
Welcome to the Outwork'em Podcast by OutWork'em Digital!Join hosts Ryan Kearney and Jana Kearney of OutWork'em Digital, as they interview top leaders in the home service industry. This podcast offers in-depth conversations with successful entrepreneurs and industry experts to help you elevate your marketing, sales, and business strategies.Whether you're in HVAC, roofing, plumbing, mold remediation, or any other home service field, the Outwork'em Podcast provides actionable insights and real-world advice to help you outwork the competition and grow your business. Hear from founders and innovators who share their experiences, marketing tactics, and how they've achieved lasting success in their markets.Subscribe now and stay updated on the latest episodes to learn how to take your home service business to the next level.๐ Learn more about OutWork'em Digital at Outworkemdigital.com
Podcast Insights
Content Themes
The podcast focuses on vital topics relevant to home service professionals, such as marketing strategies, entrepreneurial journeys, customer service excellence, and industry innovations. Notable episodes cover themes like scaling home service businesses, leveraging social media for growth, and the significance of mentorship, such as in Drew Lasley's journey transitioning into custom construction and Matt Janecek's rapid success with bathroom renovations.

Welcome to the Outwork’em Podcast by OutWorkem Digital!
Join hosts Ryan Kearney and Jana Kearney, Co-Founders of OutWork’em Digital, as they interview top leaders in the home service industry. This podcast offers in-depth conversations with successful entrepreneurs and industry experts to help you elevate your marketing, sales, and business strategies.
Whether you’re in HVAC, roofing, plumbing, mold remediation, or any other home service field, the Outwork’em Podcast provides actionable insights and real-world advice to help you outwork the competition and grow your business. Hear from founders and innovators who share their experiences, marketing tactics, and how they’ve achieved lasting success in their markets.
Subscribe now and stay updated on the latest episodes to learn how to take your home service business to the next level.
๐ Learn more about OutWork’em Digital: https://outworkemdigital.com/
Ryan Kearney sits down with David Kiser, founder of Exclusive Pest Solutions in Arizona. David's path to business ownership took him from working as a mechanic, to spending a decade in pest control as a technician and manager, to becoming Director of Operations at a social media marketing company that hit $2 million in Clickfunnels. But it was watching his CEO head off on Alaskan hunting trips while he ran the entire operation that sparked the realization: he had the skills to build something of his own.
David started Exclusive Pest Solutions with $10,000 saved and zero debt. He shares the real challenges of getting customers in a market with over 10,000 pest control companies, why he built his brand around the great horned owl, and what sets his approach apart in a saturated industry. This conversation also digs into what it takes to get licensed, the marketing strategies that actually worked, and what keeps him pushing on the hard days.
Key Topics Covered
- How David stumbled into pest control and saw the revenue potential firsthand
- The moment he decided to stop building someone else's dream
- Starting with $10k and zero debt for a strong foundation
- Getting licensed: applicator's license, 3000 hours in the field, and the QA test
- His first big marketing win: $25k from Thumbtack in year one
- Why Instagram and content creation beat lead gen platforms now
- Standing out in a market with 10,000+ competitors
- Building a brand around environmental responsibility and the great horned owl
- Work-life harmony and setting hard cutoffs on work hours
- What keeps him going: taking care of aging parents and building generational wealth
Notable Quotes
On starting: ”The hardest, scariest part is starting. Once you get beyond that and you open your doors, it's a miraculous moment and you're overjoyed. Now you got to get people to your door.”
On reinvesting: ”Every dollar is precious. I believe in reinvesting as much as I can because the end result of that is going to be a more comfortable situation for myself anyways.”
On standing out: ”I like to slow things down. I like to take a more detailed and expert approach to things. I don't do cookie cutter spraying.”
On what drives him: ”I got people who need me. And I have a life that I want to live. And we don't stop, and we'll get there eventually.”
Resources Mentioned
- Zip Code Kings by Jonas Olson – Guide to growing a pest control company
- Thumbtack – Lead generation platform (David notes the ecosystem has changed)
- Scorpion Repel/Aversion – Company David helped launch that went on Shark Tank
Connect
Exclusive Pest Solutions Serving the Phoenix and Gold Canyon areas with responsible, tailored pest control. David takes a detailed approach with care for your home, family, and the Arizona wildlife. ๐ exclusivepest.co ๐ฑ Instagram: @exclusivepestsolutions ๐ (602) 600-6746
Outworkem Digital Marketing services for home service businesses and contractors. Ryan and Jana specialize in lead generation and conversion optimization for blue-collar professionals. ๐ outworkemdigital.com
Subscribe to the Outworkem Podcast for real conversations with business owners who are showing up and doing the work.
Want to be a guest? Text us at (833) 695-1214. We'd love to hear your story.

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