This podcast episode features an interview with Katie Davis, a veterinary director at Westover Large Animal Vets, who discusses ”contextualized care” in veterinary practice. She defines this approach as considering the ”whole picture” for each animal and owner, emphasizing shared decision-making and offering bespoke treatment pathways. Katie provides practical examples of how she implements this by offering clients multiple options, even when a ”gold standard” approach might exist, ensuring transparency regarding costs and outcomes. She also highlights how this client-centered philosophy builds trust, benefits the practice, and allows for individualized care rather than a one-size-fits-all model.