That One Lawyer™ Podcast
That One Lawyer™ Podcast
Podcast Description
The truth is…law school never taught you how to build the relationships that drive real success.
That One Lawyer™ Podcast, hosted by attorney and bestselling author Neal Goldstein, is where legal strategy meets human connection. If you're a lawyer trying to grow your practice, stand out in your market, or simply figure out what’s next, this show is for you.
Neal brings nearly 40 years of courtroom and client experience to every episode, alongside honest, practical conversations with lawyers, entrepreneurs, and leaders who know that real growth starts with real relationships. Forget the flashy marketing gimmicks. You’ll get relationship-first strategies, business-building advice, and mentorship that actually makes sense in the real world.
Whether you're a solo attorney, firm owner, or just getting started, tune in for the insight, stories, and truth that will help you create a career and life that feels like yours.
New episodes every Wednesday.
For more, visit TruthInSuccess.com.
Podcast Insights
Content Themes
The podcast focuses on themes such as relationship-building in the legal profession, personal branding for lawyers, and the integration of technology in law practice. Episodes often feature discussions on storytelling for authenticity in law, like the episode with Benny Gold on community building through Lawyer Stories, and how to balance tradition with innovation, highlighted in Mitch Jackson's episode on using AI to enhance client relationships.
The truth is, law school never taught lawyers how to build the kind of client relationships that create real success.
That One Lawyer™ Podcast, hosted by attorney and bestselling author Neal A. Goldstein, helps lawyers and professionals grow their practices through authenticity, trust, and real connection. If you’re trying to grow your law firm, stand out in your market, or simply figure out what’s next, this show is for you.
Neal brings nearly 40 years of courtroom and client experience to every episode, alongside honest conversations with lawyers, entrepreneurs, and leaders who know that real growth starts with real relationships. Forget the flashy marketing gimmicks — you’ll get relationship-first strategies, business-building advice, and mentorship that actually makes sense in the real world.
Whether you’re a solo attorney, firm owner, or just getting started, tune in for insights and stories that remind you why authenticity still wins.
New episodes every Wednesday.
For more, visit TruthInSuccess.com.
“You can’t fix what you won’t measure.” – Harlan Schillinger
In this episode of That One Lawyer™ Podcast, host Neal Goldstein sits down with Harlan Schillinger, often called the Godfather of Legal Advertising. For nearly five decades, Harlan has shaped the evolution of legal marketing, pioneering attorney television ads, developing Lead Docket, and helping over 130 firms build brands based on trust, accountability, and compassion.
But behind his success is a philosophy every lawyer should hear: Accountability isn’t punishment — it’s freedom.
This episode dives into what law firms get wrong about growth, why throwing money at marketing won’t fix weak intake systems, and how data and culture—not ad spend—determine long-term success.
💡 IN THIS EPISODE:
The origin of “What you don’t know, you don’t know” and why it defines modern law firm success
How Harlan revolutionized legal advertising and introduced measurable marketing to the industry
The moment he realized most lawyers were losing clients before the first phone call ended
Why “buying your way out of a problem” never works — and what accountability really looks like
How intake staff shape your brand more than your billboards ever will
The single question every lawyer should ask daily: “What didn’t we sign today?”
🧭 WHY THIS EPISODE MATTERS
Young lawyers often focus on branding, visibility, and growth — but as Harlan points out, you can’t grow what you don’t track.
He challenges attorneys to look deeper:
Are you measuring what matters?
Are your systems serving your clients?
Are you building a culture that matches your message?
This is more than a conversation about marketing — it’s a blueprint for building an accountable, client-centered practice that lasts.
🧩 TAKEAWAYS FOR LAWYERS:
Stop guessing. Measure everything.
Accountability protects your firm, your clients, and your future.
Your intake team defines your reputation long before you meet the client.
The goal isn’t more leads — it’s better experiences.
Ask what didn’t work, not just what did.
📣 ABOUT HARLAN SCHILLINGER
Harlan Schillinger is a pioneer in attorney marketing and client acquisition. Known for co-developing Lead Docket and revolutionizing lawyer advertising, Harlan has spent decades shaping law firm strategy around one principle: you can’t fix what you don’t track.
He continues to advise firms nationwide on intake systems, leadership accountability, and the power of authentic communication.
Learn more at harlanschillinger.com
Disclaimer
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