Amplifyr Podcast by Aidan Hennebry
Amplifyr Podcast by Aidan Hennebry
Podcast Description
Poised at the intersection of marketing, sales, pricing, and leadership, the Amplifyr Podcast by Aidan Hennebry explores building effective marketing campaigns and sales & leadership teams with some of the industry's most pragmatic voices.
Podcast Insights
Content Themes
The podcast primarily explores themes of marketing effectiveness, sales strategies, and leadership development, exemplified by episodes such as the inaugural episode with Leanne Hennebry discussing the transformation of their wedding photography business through strategic marketing and sales approaches, and addressing key topics like pricing strategies, trust-building with clients, and common misconceptions about self-employment.

Poised at the intersection of marketing, sales, pricing, and leadership, the Amplifyr Podcast by Aidan Hennebry explores building effective marketing campaigns and sales & leadership teams with some of the industry’s most pragmatic voices.
Teaching someone how to play piano, violin, or trumpet: is it just about reading sheet music and learning notes… or could it be about something more? In this episode of the Amplifyr Podcast, host Aidan Hennebry sits down with husband & wife team Jon & Jessica Elliotson (of Elliotson Music) to discuss how they got their start, some of the challenges and meaningful milestones of running a successful music studio, and ultimately how playing music (and teaching music) is about so much more than a lesson.In this episode, we cover:00:00 Introduction & musical backgrounds09:30 Branding yourself (as a school, as a performing musician)15:30 The turning point: going into business22:08 Owning the identity of being a music studio25:32 Perfection & believing you can succeed29:16 When music becomes more than a music lesson36:10 The 3 relationships that MUST stay healthy for success38:26 Meeting your goals without burning people out in the process42:21 Creating the best consultation process for clients51:33 Setting goals with your clients53:37 Setting prices for your services59:11 Raising your fee without losing clients1:02:15 Communications and marketing for the business1:03:40 Separating personal life & maintaining love for work1:15:00 Jon & Jessica's favourite things about working with each other1:21:11 What's next for Elliotson Music?1:30:41 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is [email protected]: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebryOUT NOW: By the books by host Aidan HennebryxGrowth: https://www.amazon.ca/xGrowth-Marketing-Transform-Disconnected-High-Velocity/dp/1069310948/ref=sr_1_2?crid=3HCB84NSYOARC&dib=eyJ2IjoiMSJ9._uH8AqKx3-9atmo248Mga4aELvrD8bvnSYgkny2eJ70.xO2rjtxrVHz-pUD71976XaieTz2gAt4v6PN9yC402eU&dib_tag=se&keywords=xgrowth&qid=1777317104&sprefix=xgrowth%2Caps%2C117&sr=8-2xProducts: https://www.amazon.ca/xProducts-Delivering-Experience-Transform-Competitive/dp/1069310999/ref=sr_1_2?crid=2QKP8JZ1UHDFS&dib=eyJ2IjoiMSJ9.-2WXPOM82emcBIEgYkXL8QooPQhjd-OApeanNK_0ak8.JvQ18TgX6uqEPN2TqRPEtf4uN9mGjMrTGBIPFv0Z-hQ&dib_tag=se&keywords=xproducts&qid=1777317070&sprefix=xproduct%2Caps%2C202&sr=8-2

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