In this conversation, Amanda Zeosky and Kara Escobedo discuss the critical importance of employer branding in healthcare practices, especially in the face of staffing challenges and employee burnout. They explore how a strong employer brand not only attracts talent but also enhances patient care and overall workplace culture. Kara shares insights on identifying warning signs of employee disengagement, the significance of communication, and the need for proactive leadership in fostering a positive work environment. The discussion emphasizes the continuous nature of building and maintaining an employer brand and the lessons learned from turnover experiences.

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