A hard conversation about the gap between social media clout and real business results, why followers aren’t customers, and why “nobody supports local business” is often the wrong complaint.

I have a question that most entrepreneurs are too scared to ask themselves: if you stripped away your name, your logo, and every relationship that got you your first clients, would your business still deserve to win?

In this episode I break down why a compliment isn’t a purchase order, why being busy isn’t the same as being profitable, and why founders fall in love with their own solutions instead of listening to what the market is telling them, including a real story about a client who thought they needed a website but actually needed a brand identity first.

It’s a hard listen if you’re building something right now. But it might be the push you need.

Recorded at Wojo – Mövenpick Hotel Kigali

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