The Write Podcast with Sarah Williams
The Write Podcast with Sarah Williams
Podcast Description
The Write Podcast helps aspiring and published fiction authors master creative writing, novel planning, book marketing, and self-publishing. Hosted by multi-bestselling author and CEO of Serenade Publishing, it delivers expert writing tips, publishing advice, interviews with authors and industry pros, and a monthly book club with special guests. Build your author platform, grow your writing career, and write books readers love. Subscribe to The Write Podcast today.
Podcast Insights
Content Themes
The podcast centers on themes of creative writing, novel planning, book marketing, and self-publishing. Episodes include in-depth explorations of topics like treating writing as a serious career, the impact of AI on storytelling, and strategies for international book marketing, with notable examples including discussions on managing multiple income streams and leveraging translations.

The Write Podcast helps aspiring and published fiction authors master creative writing, novel planning, book marketing, and self-publishing. Hosted by multi-bestselling author and CEO of Serenade Publishing, it delivers expert writing tips, publishing advice, interviews with authors and industry pros, and a monthly book club with special guests. Build your author platform, grow your writing career, and write books readers love. Subscribe to The Write Podcast today.
How does one book series make money in more than a dozen ways? In this solo episode, I break down how I turned my four-book cowboy romance series, Brigadier Station, into five separate author income streams:
Ebooks and paperbacks — all four books, available wide
Audio — three audiobooks narrated by Myles Pollard, plus a set that sells for a single Audible credit
The ebook boxset — turning existing work into a brand new product
The premium direct edition — a foil, sprayed-edge special edition I sell only direct, and why that's the most profitable move most authors never make
Self-published translations — German, Italian, Spanish, and French, all of which I translate and upload myself
This is catalogue thinking in action. Stop counting books, start counting income streams.
It's also the work I do with women authors inside the Author CEO Private Mentorship. Learn more at serenadepublishing.com/the-author-ceo (link in show notes).

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