Have you ever thought about building a business in the book world… without actually writing a book?

In this episode of The Write Podcast, I’m joined by Shara—the creative force behind Aura and Alchemy, a beautifully unique, book-inspired perfume brand that captures the magic of stories in scent form.

What I love most about this conversation is how it expands what’s possible for you as a creative. Because being part of the writing and publishing world doesn’t have to mean becoming an author—it can look like building something entirely your own, rooted in your love of books.

Inside this episode, we talk about:

• How Shara came up with her incredibly clever bookish business idea

• What it really takes to turn a creative concept into a product-based brand

• The different ways you can be part of the book industry beyond writing

• Why thinking outside the box might be exactly what your creative journey needs

Whether you’re a writer, an aspiring author, or someone who simply loves books and wants to turn that passion into something more—this episode will open your eyes to new possibilities.