Founders & Friends
Founders & Friends
Podcast Description
Founders & Friends is where interior designers and creative entrepreneurs come for real conversations about building a business—and a life—that feels good.Hosted by a designer-turned-founder, each episode dives into honest, behind-the-scenes stories from industry leaders, creative thinkers, and bold business owners who are shaping the design world on their own terms. We talk about the big wins, the hard lessons, the financial truths, and the messy middle of entrepreneurship.Whether you're just starting out or scaling something big, this podcast is your reminder that you're not doing it alone—and that success can look a lot of different ways.Come for the insights, stay for the community. This is Founders & Friends—where business gets personal, and conversations get real.
Podcast Insights
Content Themes
The podcast covers themes such as entrepreneurship, design industry challenges, work-life balance, and community support. Episodes discuss personal stories like balancing family and a growing business, financial management for designers, and redefining success, exemplified by guests who share their journeys from struggles to triumphs.
Founders & Friends is where interior designers and creative entrepreneurs come for real conversations about building a business—and a life—that feels good.
Hosted by a designer-turned-founder, each episode dives into honest, behind-the-scenes stories from industry leaders, creative thinkers, and bold business owners who are shaping the design world on their own terms. We talk about the big wins, the hard lessons, the financial truths, and the messy middle of entrepreneurship.
Whether you’re just starting out or scaling something big, this podcast is your reminder that you’re not doing it alone—and that success can look a lot of different ways.
Come for the insights, stay for the community. This is Founders & Friends—where business gets personal, and conversations get real.
In this episode of Founders & Friends, Ronniesha Rivera sits down with Amelia Horton-Eynon, founder of Serene Marketing, a full-service marketing agency serving interior designers and the home industry.
Amelia shares her journey from working in corporate construction marketing to launching her own agency—and leaving her 9–5 just four months after starting. What began as a one-woman operation has grown into a team of eight, with Serene Marketing on track to nearly triple revenue year over year.
Together, Ronniesha and Amelia dive into:
- Why niching down is the fastest path to growth (“niche is rich, broad is broke”)
- The difference between marketing and sales—and why most designers confuse the two
- The three essential marketing platforms every interior designer needs (hint: it’s not just Instagram)
- Why your website and email list are your most valuable assets
- What it really takes to scale, delegate, and step out of the day-to-day
- Preparing for maternity leave as a solo entrepreneur
- How a deep brand strategy transforms your marketing results
Amelia also pulls back the curtain on Serene’s onboarding process, pricing structure, and how they build highly tailored strategies that help designers stand out—without chasing virality.
If you’re an interior designer looking to grow strategically, or a founder navigating the messy middle of scaling, this episode is packed with actionable insights and honest founder wisdom.
How you can connect with Amelia:
https://www.serenemktg.com/
https://www.instagram.com/serenemktg/
This Episode was brought to you by Vetted by Design
If you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.
www.vetted-bydesign.com
https://www.instagram.com/vettedbydesign/
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