Freaking Cool Indies
Freaking Cool Indies
Podcast Description
Freaking Cool Indies: Your Blueprint to Indie Game Success. More than just a podcast—it's your indie-preneur toolkit.
We cut through the noise to deliver research-backed marketing insights, practical publishing advice, and motivational stories from successful devs. Learn how to craft killer elevator pitches, build thriving communities, and navigate the wild world of game marketing.
We're here to help you not just make games, but sell them. Join us and turn your indie dream into reality.
Podcast Insights
Content Themes
The podcast focuses on indie game development and marketing, covering topics such as creating effective devlogs, mastering elevator pitches, community building, and navigating Kickstarter for visibility, with episodes including hands-on strategies for YouTube analytics and community engagement.

Freaking Cool Indies: Your Blueprint to Indie Game Success. More than just a podcast, it’s your indiepreneur toolkit.
We cut through the noise to deliver research-backed marketing insights, practical publishing advice, and motivational stories from successful devs. Learn how to craft killer elevator pitches, build thriving communities, and navigate the wild world of game marketing.
We’re here to help you not just make games, but sell them. Join us and turn your indie dream into reality.
Former Ubisoft UX director Ruwan Fernando breaks down UX design, UI design, and video game accessibility for indie game developers, and why copying other games hurts your UX.Chapters0:00 – The Real Reason Your Game's UX Matters1:30 – From Indie Studio to Ubisoft, Ruwan's Origin Story4:51 – The Biggest Misconceptions About UX in Games9:53 – The UX Blind Spots Every Dev Team Has19:53 – The 5 Questions Every Indie Dev Must Answer30:19 – North Stars, Constraints, and the Cone of Uncertainty40:53 – The Comparison Paradox, Why Copying Other Games Backfires49:45 – Why Accessibility Is Just Good UX1:01:56 – Building the Canadian Game Awards Accessibility Category1:05:30 – Ruwan's Final Advice and Play It ForwardFollow Ruwan Fernando!LinkedIn: https://www.linkedin.com/in/ruwan-f/Website (Go Boldly): https://goboldly.coMentorship (ADPList): https://adplist.org/mentors/ruwan-fernandoLinks mentioned:The Gamer's Brain by Celia Hodent: https://thegamersbrain.com/Can I Play That (accessibility reviews): https://caniplaythat.com/AbleGamers: https://ablegamers.org/The Calling by BuriedCandy: https://store.steampowered.com/app/3830400/The_Calling/Chants of Sennaar: https://store.steampowered.com/app/1931770/Chants_of_Sennaar/WCAG accessibility guidelines: https://www.w3.org/WAI/standards-guidelines/wcag/Xbox Accessibility Guidelines: https://learn.microsoft.com/en-us/gaming/accessibility/xbox-accessibility-guidelines/🔗 LINKS & RESOURCES📬 Freaking Cool Indies Newsletter: https://freakingcoolindies.com/FCI_newsletters 🎙️ Hangout on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

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