The Loulou Storey Podcast
The Loulou Storey Podcast
Podcast Description
A podcast about what we wear, who we are, and the deep journey of becoming — in life, in business, and in style.
Each episode opens up inspiring, honest conversations with creatives, entrepreneurs and icons about their relationship with themselves, their worlds, and personal style.
We explore what it really takes to embody who we are — in our wardrobes, our work and our sense of self.
This is not about trends. It’s about truth.
We go beyond the surface — into the heart of identity, visibility, creativity, and the often messy but beautiful path of building a life and business that we love.
Podcast Insights
Content Themes
Main themes include identity, personal growth, and the intersection of style and self-expression. Notable episodes cover topics such as the significance of perfume in shaping personal style and the relationship between stress and confidence in fashion choices, with a focus on practical advice and emotional exploration.

A podcast about what we wear, who we are, and the deep journey of becoming — in life, in business, and in style.
Each episode opens up inspiring, honest conversations with creatives, entrepreneurs and icons about their relationship with themselves, their worlds, and personal style.
We explore what it really takes to embody who we are — in our wardrobes, our work and our sense of self.
This is not about trends. It’s about truth.
We go beyond the surface — into the heart of identity, visibility, creativity, and the often messy but beautiful path of building a life and business that we love.
In this episode of the Loulou Storey podcast, Loulou Storey interviews Retail Icon Barbara Horspool, former Head of Buying for the 'The White Company' and now founder of new fashion brand 'Mamu'
They discuss Barbara's journey from working at The White Company to launching her own brand focused on 'restwear'—comfortable yet stylish clothing for women.
Barbara shares insights from her extensive experience in the retail industry, emphasizing the importance of understanding customer needs, the evolution of personal style, and the significance of comfort in fashion.
The conversation highlights the challenges and joys of entrepreneurship in the fashion world, as well as the empowering message behind Mamu's mission to 'celebrate rest'.
DISCOVER AND CONNECT WITH BARBARA HORSPOOL
Visit Mamu’s Website : Mamu
Visit Mamu’s Instagram at: Mamu – Instagram
Visit Barbara’s LinkedIn: LinkedIn
DISCOVER & CONNECT WITH LOULOU STOREY:
Loulou is a Style Coach who helps women worldwide uncover their style and build a wardrobe that supports their life, confidence, and ambition.
She uses a unique approach to help you identify your style words. This taps into your authentic style, helps you feel at peace with your body, and defines the energy you want to embody in your future.
Book your Style Words Consultation
or fill in this form to enquire to work with Loulou
Follow Loulou on SUBSTACK here
Follow Loulou on INSTAGRAM here
Follow Loulou on YOUTUBE here
Follow on LINKEDIN here
Check out Loulou’s WEBSITE here

Disclaimer
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