The Real Math of Business with Alena Bennett
The Real Math of Business with Alena Bennett
Podcast Description
Welcome to the Real Math of Business with Alena Bennett, where you plus this podcast equals better decisions.
I’m Alena Bennett, speaker, author and leadership expert. I work with chief executive officers and chief financial officers really to help them create universally investable companies, where people serve people, and the math just works.
Each week, I interview a new guest to get their insights on the business landscape, as well as answering a listener question, and giving you my WINATM (What I'm Noticing At The Moment) to help you win atm.
Podcast Insights
Content Themes
The podcast explores various themes such as leadership dynamics, risk management, and emotional intelligence within businesses. For instance, episodes delve into topics like navigating change in leadership situations with guests like Julia Van Graas and discussing risk as a strategic enabler with David Gunn. The content emphasizes the importance of cultivating a culture of collaboration and understanding the human elements of business success.
Welcome to the Real Math of Business with Alena Bennett, where you plus this podcast equals better decisions.
I’m Alena Bennett, speaker, author and leadership expert. I work with chief executive officers and chief financial officers really to help them create universally investable companies, where people serve people, and the math just works.
Each week, I interview a new guest to get their insights on the business landscape, as well as answering a listener question, and giving you my WINATM (What I’m Noticing At The Moment) to help you win atm.
What is it like to be in the headspace of someone just before they kick the goal after the siren to win the game?In this episode, Bernadette Schwert shares her unique insights on high performance, the importance of managing friction, and the power of curiosity and empathy in business and life. Discover practical strategies for achieving your goals and creating meaningful connections.Bernadette is an award-winning Australian entrepreneur, author and copywriting coach. She is the founder of the Australian School of Copywriting and has helped thousands of business owners and writers create high-performing content.A former senior account director and copywriter at Young & Rubicam, she has worked on campaigns for brands including Apple, American Express, Optus and Colgate. She is a TEDx speaker and the bestselling author of How to Build an Online Business and Secrets of Online Entrepreneurs.She was also the co-author of Radek Sali’s book How to Build a Billion Dollar Business, and is a ghostwriter for many of Australia’s top CEOs and entrepreneurs. Her book, ”Secrets of the New Online Entrepreneurs,” is out now.Finally, you may have seen her on TV as well. Bernadette is a professional actor and has appeared in Neighbours, The Games, Round the Twist, Winners and Losers and Jack Irish. She is also a trained yoga teacher and was the inaugural in-house mindfulness coach for the Carlton Football Club.To grab your copy of SECRETS OF THE NEW ONLINE ENTREPRENEURS:https://bernadetteschwerdt.com.au/books/To Reach out to Bernadette:https://bernadetteschwerdt.com.au/au.linkedin.com/in/bernadetteschwerdthttps://www.copyschool.com/For more information on Alena and the Real Math of Business:https://www.alenabennett.com.au/https://www.linkedin.com/in/alenabennett/Chapters:00:00 Introduction to The Real Math of Business04:40 The Importance of Slowing Down06:02 Introducing Bernadette Schwerdt08:02 Bernadette's Career: From Actor to Author13:46 What Connects High Performers: Athletes and Actors19:36 Balancing Creativity/Performance with Money24:49 Working in Your Area of Passion27:10 Navigating Changes in the Market with Culture28:20 Navigating Friction30:40 Lessons From Interviewing the Ultra-Wealthy34:37 Exploring the Math:People Ratio47:00 Lower Stakes Work: Applying this Information50:12 Why Everyone Needs Copywriting Skills55:46 How Would You Like To Be Remembered?59:38 Listener Question: Staying Positive Amid Negativity
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