Design Thinking & The Digital Hustle
Design Thinking & The Digital Hustle
Podcast Description
Design Thinking & The Digital Hustle is the go-to show for creators, entrepreneurs, and changemakers building bold ideas in the digital age. Hosted by Sophia and David, and featuring a lineup of visionary guests—including product designers, business strategists, digital marketers, and tech founders—this podcast explores how design thinking, digital tools, and smart business strategy intersect to drive innovation and impact.
Whether you're launching your first side hustle, scaling a growing online business, or simply exploring what’s possible with no-code platforms, funnels, mobile apps, and AI, this show breaks down complex topics with practical insight, relatable stories, and the occasional laugh-out-loud moment.
Each episode is packed with value:
✔️ Hands-on strategies for digital product success
✔️ Real talk on entrepreneurship, growth, and mindset
✔️ Deep dives into tools, trends, and business models
✔️ Interviews with experts and visionaries from the frontlines
✔️ And yes—plenty of hustle, heart, and human-centred design.
Brought to you by Smart Afrikan LLC, a digital business development agency helping small businesses thrive online—from web and app design to digital marketing and automation.
📲 Ready to turn your vision into reality?
Hit play. Take notes. And hustle smarter, not harder.
Podcast Insights
Content Themes
The podcast focuses on design thinking, digital entrepreneurship, and innovative business strategies, with episodes exploring topics such as the intersection of technology and creativity, digital asset ownership, and the impact of no-code solutions on business development. For example, the series 'Who Owns What?' discusses crucial aspects of digital asset ownership in web design, providing practical guidance and real-world anecdotes.
Ever wondered what happens when an architect trades blueprints for business plans? Or when creativity collides with code, and hustle meets heart?
Well, grab your headphones and buckle up — because in this podcast, we’re taking you behind the curtain of digital business building with one of the most versatile minds in the game.
🌍 Hosted by the ever-curious and wildly relatable Sophia, our very first guest is none other than Ebenezer Wey — Creative Director at Smart Afrikan LLC, accidental techie, master of digital product strategy, and possibly the only guy you’ll meet who uses “design thinking” to explain both business models and why you forgot your car keys.
From the dusty drawing boards of architecture school to launching tech-forward businesses across Africa and the diaspora, Ebenezer’s journey is anything but linear — and exactly what this podcast is about.
🔥 Expect:
* Real stories of pivoting with purpose
* Deep dives into the tools, tricks, and mental frameworks that power sustainable online businesses
* Hot takes on branding, systems, digital assets, automation, customer journeys and more
* And… some hilariously humbling lessons (like launching a product with no “buy now” button 😅)
Whether you’re a solo hustler with a service, a coach scaling your community, a small biz dreaming of your first app, or just someone who believes in building with intention — this podcast was made for you.
💡Because here, we don’t just talk business…
We break it down, build it up, test it, tweak it, laugh at it — and launch it anyway.
And it’s not just about digital fluff. We’re getting into the nitty-gritty of smart design, practical systems, and how to build real businesses in a digital world, without losing your mind (or your margins).
🚀 Ready to turn that idea into impact? That side hustle into a scalable machine? That brilliant mess in your head into a customer-ready, cash-generating brand?
Then stick with us.
Welcome to Design Thinking & The Digital Hustle. It’s smart. It’s strategic. And it might just be your new favourite podcast. 😉
Welcome to the very first episode of Design Thinking & The Digital Hustle! And oh boy… we’re kicking things off with a bang (and a few good laughs).
Host Sophia reunites with her old Chemistry classmate turned digital visionary—Ebenezer Wey, Creative Director of Smart Afrikan LLC. Once an architect drawing up buildings, now a strategist designing digital businesses, Eb takes us through his journey from blueprints to business blueprints.
In this episode, you’ll hear:
🧠 How design thinking became his secret sauce
🌍 Why Smart Afrikan is helping African entrepreneurs and diaspora creatives launch powerful online businesses
💡 What kinds of platforms and services the agency builds (spoiler alert: everything from mobile apps to e-commerce)
😂
Plus—a hilarious founder fail involving a digital course platform with no buy button (yup… it happened)
It’s insightful. It’s entertaining. And it’s the perfect warm-up for what’s coming next.
👉 Tune in now, and don’t miss Episode 2, where we start unpacking the world of sales funnels—what they are, why they matter, and how to build one without losing your mind (or your customers).
Ready to find out what kind of business you should be building?
Take the free quiz now: quiz.smartafrikan.com/zs/i0BqRD
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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