ExperiMENTAL | Smarter Marketing Starts Here
ExperiMENTAL | Smarter Marketing Starts Here
Podcast Description
For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.
Podcast Insights
Content Themes
The podcast focuses on B2C marketing strategies, data-driven decisions, and growth frameworks. Episodes cover critical topics such as discovery versus optimization marketing, the power of cross-disciplinary teams, and real-world case studies from companies like Uber and DoorDash. Specific episode examples include discussing the mistaken CAC targets that hinder growth and how to align marketing with product and data science.
For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.
Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.
If you’re ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.
New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.
In this conversation, Adam Miller shares his extensive experience in user acquisition across various marketplaces, including Turo, Postmates, and Uber. We discuss the evolution of user acquisition strategies, the importance of creative processes, and the collaboration between marketing and product teams. Adam also highlights common mistakes founders make in user acquisition and his contrarian views on the topic. He emphasizes the need for a balanced approach to supply and demand in marketplaces and the challenges of attribution in user acquisition.
Takeaways
- User acquisition strategies have evolved significantly over the years, especially with the rise of mobile.
- In 2025, user acquisition will rely heavily on automated systems and algorithms.
- Creative processes should start with identifying unique value propositions (UVPs).
- Collaboration between marketing and product teams is crucial for effective user acquisition.
- Founders often make the mistake of relying too heavily on paid advertising too early.
In this episode, we cover:
00:00 Coming up
00:57 Adam’s Journey
03:27 User Acquisition Strategies at Turo, Postmates, and Uber
09:16 Navigating User Acquisition During COVID-19
14:17 The Evolution of User Acquisition in 2025
18:00 Creative Strategies for Effective User Acquisition
19:52 Collaboration Between Marketing and Product Teams
25:35 Common Mistakes Founders Make in User Acquisition
28:29 Contrarian Views on Education and Career Paths
33:28 Future Trends in User Acquisition and Market Dynamics
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