The Conversion Podcast
The Conversion Podcast
Podcast Description
The Conversion (a GAIN specialist) podcast.If you're into making smart decisions backed by real data, you're in the right place. We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation.What to expect here:Weekly podcast episodes: conversations with CRO experts, marketers, UX pros, and growth leaders covering A/B tests and more.Special deep-dive sessions: get the full breakdown on standout experiments, powerful frameworks like the Lift Model and Lever Framework, and insider best practices from Conversion's global team.Actionable takeaways: whether you're optimising pricing, landing pages, product experiences, or overall UX, you'll walk away with clear ideas to test in your own business.For anyone interested in marketing, business strategy, or improving CRO results, this channel is your one-stop shop for practical, experiment-driven insights.
Podcast Insights
Content Themes
The podcast focuses on key areas such as experimentation, A/B testing, user experience (UX) design, and marketing strategy, highlighting specific themes like the principle of friction in conversions and the importance of pragmatic testing approaches, with episodes including expert discussions on the Lift Model, Lever Framework, and case studies of successful experiments.
We’re the team behind GAIN Conversion, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation.
What does experimentation look like when you’re optimising one of the biggest retail sites in the world?
In this episode, we talk with Kevin Washington (former Director of Product Management over Experimentation at Best Buy) about how large e-commerce teams think about testing when revenue comes from multiple directions: purchase conversion, retail media, and marketplace growth.
We cover:
The “job of the page” mindset (homepage vs. PLP vs. PDP)
Choosing primary metrics vs. guardrails (and why “purchase conversion” can mislead)
How ad placements can cannibalise core retail performance
Why short-term revenue wins can quietly damage long-term trust and LTV
Non-endemic ads, emergency testing, and what “passes the smell test”
Note: This episode includes a screen-share walkthrough — watch the video version on YouTube for the full experience.
Bonus: Kevin will be speaking at UNITE Summit.
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