The Conversion Podcast
The Conversion Podcast
Podcast Description
The Conversion (a GAIN specialist) podcast.If you're into making smart decisions backed by real data, you're in the right place. We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation.What to expect here:Weekly podcast episodes: conversations with CRO experts, marketers, UX pros, and growth leaders covering A/B tests and more.Special deep-dive sessions: get the full breakdown on standout experiments, powerful frameworks like the Lift Model and Lever Framework, and insider best practices from Conversion's global team.Actionable takeaways: whether you're optimising pricing, landing pages, product experiences, or overall UX, you'll walk away with clear ideas to test in your own business.For anyone interested in marketing, business strategy, or improving CRO results, this channel is your one-stop shop for practical, experiment-driven insights.
Podcast Insights
Content Themes
The podcast focuses on key areas such as experimentation, A/B testing, user experience (UX) design, and marketing strategy, highlighting specific themes like the principle of friction in conversions and the importance of pragmatic testing approaches, with episodes including expert discussions on the Lift Model, Lever Framework, and case studies of successful experiments.
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We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation.
In this episode, Matt sits down with Tim Mehta, Experimentation PM at Minecraft, to discuss how one of the world's biggest games approaches growth and testing. Tim shares his journey from agency life to big tech (Microsoft, Lucid) and reveals the inner workings of Minecraft's experimentation program.
We dive deep into:• The ”Spillover Effect”: Unique challenges of A/B testing in a multiplayer game environment and how to solve them.• Delivery vs. Growth Mindset: Why simply shipping features isn't enough and how to shift focus to measurable outcomes.• The Ladder of Evidence: Why tests backed by user research have a 50% success rate compared to the industry average.• 3 Pillars of Experimentation: Trustworthiness, Velocity, and Democratization—and why trust must always come first.
Whether you're a Product Manager or Growth Marketer, Tim's insights on building a culture of evidence-based decision-making are invaluable.
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