Inside VR
Inside VR
Podcast Description
The VR Collective Show brings you expert insights on the business of VR entertainment. Whether you're an operator, developer, or investor, we dive into the latest trends, strategies, and innovations shaping VR arcades, attractions, and location-based experiences. Expect interviews, case studies, and industry deep dives—dropping as needed, whenever there’s something important to discuss.
Episodes drop as needed—whenever there’s something important to discuss. Stay tuned for interviews, deep dives, and practical insights
Podcast Insights
Content Themes
The show focuses on the evolving dynamics of VR arcades, attractions, and location-based experiences, covering topics like the future of immersive gaming rooms, engaging younger audiences in entertainment venues, and the creative processes behind successful VR games. For example, episodes explore the transition from headset to projection-based gaming and discuss strategies for connecting with Gen Z and Alpha audiences.
Bob Cooney talks with the people building location-based XR: the operators running venues, the developers making the content, and the investors funding both. What’s making money, what isn’t, and why.
From LEXRA.
Episodes drop when there’s something to say.
Part 2 of the Hololabs deep dive gets tactical. Brett Gaylor (Hololabs) and the team at One Net Marketing walk operators step-by-step through the launch playbook for Abyss: Vault's ”Rebellion First Wave” — a coordinated worldwide premiere weekend — and hand over the entire kit: a four-week distribution plan, ready-made social carousels and video ads editable in Canva, Facebook event templates, three-email FOMO sequences, media releases, marquee posters with film-style credit blocks, and photo-moment backdrops.
The through-line: turn ”any old day at the arcade” into an event. Nicole's purple-carpet lesson from the documentary world — event-ize the release, give guests a shareable moment, and they become your marketing force. Bob adds the psychology (money → time → energy → identity: dress-up and squad names anchor the memory) and closes with a practical explainer on Meta's new GEM and Andromeda ad algorithms — why you should stop micromanaging audiences, optimize for conversion, and feed the machine lots of creative.
Note: since this session was recorded, the LEXRA Summit announced at the end has moved — it's now October 5–6 at Gilley's Dallas. Details at summit.lexra.org.
Brianne Dromey
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