Alchemy Social with Sujean
Alchemy Social with Sujean
Podcast Description
Immerse yourself in the magic of in-person experiences. In each podcast episode, Sujean sits down with the founders and creatives who are shaping our experiential world - from iconic restaurants and events, to immersive retail and travel. Uncover the hidden details and business insights that make an experience unforgettable. And learn about the personal setbacks and bold reinventions that have led to inspiring careers. Part travel show, part brand strategy, part blueprint for reinvention, Alchemy Social is for anyone seeking better experiences, whether on your next trip or your next life chapter.
Podcast Insights
Content Themes
The podcast focuses on innovation in in-person experiences, including topics such as immersive dining, event curation, and experiential retail. Episodes dissect concepts like the no-menu dining experience at Blue Hill and how tech can foster real connections through events, exploring the intersection of creativity and business.
Immerse yourself in the magic of in-person experiences. In each podcast episode, Sujean sits down with the founders and creatives who are shaping our experiential world – from iconic restaurants and events, to immersive retail and travel. Uncover the hidden details and business insights that make an experience unforgettable. And learn about the personal setbacks and bold reinventions that have led to inspiring careers. Part travel show, part brand strategy, part blueprint for reinvention, Alchemy Social is for anyone seeking better experiences, whether on your next trip or your next life chapter.
World Cup 2026 is here. Join Sujean in the studio for a deep dive with Jason Wagenheim, the North American CEO of Footballco, the largest soccer media company in the world.
Jason has spent the last two years preparing for this very moment: the first-ever World Cup co-hosted by the United States, Mexico, and Canada. Millions of people are showing up from over 100 countries to celebrate their shared obsession for football.
Jason previously led Bustle Digital Group as President and Chief Revenue Officer. Now he’s helping to grow soccer fandom in the U.S. at FootballCo, a TPG-backed business, which today has a social media following of 100M across its channels and reaches nearly 700M fans worldwide.
In this episode of Alchemy Social, Sujean and Jason discuss:
- Why football fans are so incredibly devoted – and diverse;
- What the 2026 World Cup actually means for American culture (and how to experience it like an insider);
- Why Footballco hired a women’s lifestyle media veteran to crack American soccer fandom – and why it’s working; and
- How in-person experiences matters more than ever when building real community.
Whether you’re a die-hard soccer fan or new to the game, or simply interested in learning how the strongest communities get built, this episode is for you.
The Alchemy Social podcast is all about the people and brands building community, so please stay connected:
- Newsletter – Alchemy Social on Substack
- Instagram – @sujeansong
- YouTube – @sujeansong
Thank you for being here!
Disclaimer
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