Most pest control companies are still relying on outdated or cookie-cutter marketing strategies—and it’s costing them real growth. In this episode, Andrew Peluso, founder of Pesty Marketing, shares his journey from knocking on doors in the field to building a specialized marketing agency focused on the pest control industry. He breaks down why generic marketing fails in this space, what most owners get wrong when trying to generate leads, and how a deep understanding of the industry changes everything. Andrew also reflects on standout data-driven marketing initiatives that show how creative outreach can shift perception and drive engagement. Looking ahead, he dives into how AI, analytics, and emerging technology are starting to reshape digital marketing and lead generation for pest control companies—and what strategies actually produce qualified leads and revenue, not just clicks and impressions.