Niche ID with Laura Markwardt
Niche ID with Laura Markwardt
Podcast Description
Niche ID is a podcast about finding your niche. Conversations on the choices we make when we build for a creative life.
Podcast Insights
Content Themes
The podcast centers on themes of creativity, personal identity, and cultural influences, with episodes highlighting diverse topics such as skateboarding culture, music production, and innovative event planning, including a discussion with Milo Bragg on the evolution of music scenes and an interview with Leila Jones about experiential artistic projects.

Conversations on the choices we make when we build for a creative life. A repository for non-linear creative journeys. Discussions on the nature of the modern niche, and the search to find your own.
Most runners move to a new city, and join their local track club to find their people. Pruzan’s Jessie Hyman co-founded a whole new brand.
Settling in London from NYC, Jessie links Pruzan’s 2022 origin story not just to the search for the perfect pair of marathon shorts, but to her search for a sense of self, and ultimately, a performance running community that moves through the world like she does.
Discovering the women’s running collective, Hot Boys Athletics, was the unlock Jessie was looking for, and she hit her stride.
Today, Jessie combines real feedback from her friends in training with her background leading user insights at Spotify to iterate on products that, “don’t look like anyone else.”
We talk about that point of difference, alongside fashion, fandoms and non-measurables that sit behind definitions of success.
Jessie tells me “As runners, we’re all just chasing that race experience that feels like you’re floating. It’s once in a blue moon,” she says, “but may we all have it a few times.” Enjoy.
@pruzan
Support charity: water with Jessie this 2026 London Marathon.

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