Niche ID with Laura Markwardt
Niche ID with Laura Markwardt
Podcast Description
Niche ID is a podcast about finding your niche. Conversations on the choices we make when we build for a creative life.
Podcast Insights
Content Themes
The podcast centers on themes of creativity, personal identity, and cultural influences, with episodes highlighting diverse topics such as skateboarding culture, music production, and innovative event planning, including a discussion with Milo Bragg on the evolution of music scenes and an interview with Leila Jones about experiential artistic projects.
Conversations on the choices we make when we build for a creative life. A repository for non-linear creative journeys. Discussions on the nature of the modern niche, and the search to find your own.
In conversation with Sj Hockett (she/her/they) creative and founder of IRL.Sport: ‘An independent online and print publication exploring sports and movement from an outside perspective.’
Manchester-based Sj resides with her partner Izzi and KhⒶos, the pug cross. She’s worked in apparel design and visual identity for international cycling brand, MAP, as a Creative Director for Knog and Design Director for Space Between. Currently working on creative projects with Work in Progress Ldn, and Domino Records.
The curation and design behind IRL Sports (IG here) is influenced by the flow state in motion, intersections across riding and skate culture, and the classic DIY ethos of punk zines: passion-led stories born of obsessive fandoms that burned hard and fast.
Sj’s own obsession with sport began through documenting the competitive cycling world, and culminated in commissions across international races like the Giro d'Italia and Tour de France.
Sj studied Physics at Leeds, and that scientific background informs her stoic relationship with creative uncertainty. It’s a physical worldview equally grounded in both logic and poetry.
Enjoying Niche ID? Thank you for following the show and sharing with your friends <3
Subscribe to the Niche ID newsletter: https://lauramarkwardt.substack.com/
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.