Niche ID with Laura Markwardt
Niche ID with Laura Markwardt
Podcast Description
Niche ID is a podcast about finding your niche. Conversations on the choices we make when we build for a creative life.
Podcast Insights
Content Themes
The podcast centers on themes of creativity, personal identity, and cultural influences, with episodes highlighting diverse topics such as skateboarding culture, music production, and innovative event planning, including a discussion with Milo Bragg on the evolution of music scenes and an interview with Leila Jones about experiential artistic projects.

Conversations on the choices we make when we build for a creative life. A repository for non-linear creative journeys. Discussions on the nature of the modern niche, and the search to find your own.
New Niche ID incoming! We’re kicking off Season Two by looking at how print and analogue media anchors us.
My first guest is Kaye Symington, CMO at Newspaper Club, an on-demand printing service for creatives and brands to build their own newspapers, zines, and print projects, plus design support to get their work out there, in a tactile, tangible format.
Kaye understands her audience, and sees print as a tool for memory-making, connection and celebration. She talks print-first, global brand collaborations as well as print-as-play projects.
Kaye is also the co-founder and co-organiser of the Glasgow Print Fair, an annual IRL celebration of print that attracts creatives from around the globe, and reflects a growing appetite for offline storytelling. ”It’s such a funny project and it's a total labour of love,” she says.
Dive into this one and explore the future of connection as tactile, sensory, and made of paper. Beyond the page too, it’s about the people who bring it together.
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