The Spark
The Spark
Podcast Description
Overview
The Creative Assembly Podcast amplifies Nashville's creative voices, showcasing diverse talents and fostering growth through shared journeys. By exploring the unique experiences and stories of the city’s agency owners, innovators, and creators, the podcast inspires connection and collaboration, reflecting Nashville’s rich creative culture.
Mission Statement
Our mission is to amplify Nashville’s diverse creative voices, foster growth through shared journeys, and inspire a city that thrives on collaboration.
Creative Assembly Podcast is more than a platform—it’s a gathering place for stories that uplift and connect Nashville’s creative heartbeat. Together, we celebrate what makes our city unique, cultivating a vibrant community where creativity thrives.
Podcast Insights
Content Themes
The podcast focuses on themes such as creative entrepreneurship, leadership struggles, and the dynamics of the agency world, with episodes like Lauren Reed discussing sustainable business practices and Drew McLellan exploring the operational challenges in agency management, aiming to inspire collaboration and connection within the Nashville creative community.

The Spark Podcast amplifies Nashville’s creative voices, showcasing diverse talents and fostering growth through shared journeys. By exploring the unique experiences and stories of the city’s agency owners, innovators, and creators, the podcast inspires connection and collaboration, reflecting Nashville’s rich creative culture.
Mission Statement
Our mission is to amplify Nashville’s diverse creative voices, foster growth through shared journeys, and inspire a city that thrives on collaboration.
The Spark Podcast is more than a platform—it’s a gathering place for stories that uplift and connect Nashville’s creative heartbeat. Together, we celebrate what makes our city unique, cultivating a vibrant community where creativity thrives.
What if the “finish line” you’ve been running toward as a founder doesn’t feel as good as you thought it would? Shannon Litton, CEO of 3LS Professional Services and founder of the Nashville change agency 5by5, joins Mark Scrivner to unpack her path from accidental agency hire to building a Best-Place-to-Work culture and ultimately taking her team from 30% to 100% employee ownership. This conversation is packed with real talk for founders, marketers, and agency leaders on culture-building, communication, and the mechanics of employee ownership. Listeners will walk away understanding how respect-driven leadership, disciplined sales systems, and a clear long-term vision can build both a thriving agency and life-changing outcomes for a team. Topics covered include: agency culture, employee ownership (ESOP), leadership communication, sales systems, mission-driven business, and legacy planning.
Episode Highlights 01:33 – Introduction: Shannon Litton, CEO of 3LS Professional Services and founder of 5×5 04:30 – The accidental path into agency life and becoming an EVP at 23 07:01 – Starting over with 5 kids: building 5×5 smarter the second time 17:01 – The secret to Best Place to Work: respect, trust, and the Five Dysfunctions of a Team 21:16 – The lunch conversation that introduced Shannon to employee ownership 26:27 – Surprising the team with 30% ownership on a Disney World trip 29:27 – Going from 30% to 100% employee-owned through 3LS 39:05 – Shannon’s mission: helping more business owners consider ESOPs
Learn More & Connect
Show Notes + Resources: https://creativeassembly.agency/ca-podcast/ Connect With Shannon Litton: https://www.linkedin.com/in/slitton/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health
Our Sponsor – Snapshot: https://snapshot.agency/health
Follow The Spark: https://creativeassembly.agency/ca-podcast/
#TheSparkPodcast #CreativeAssembly #EmployeeOwnership #ESOP #AgencyLeadership #NashvilleBusiness

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.