Brand Masters
Brand Masters
Podcast Description
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
Podcast Insights
Content Themes
This podcast dives into themes of brand strategy, creativity, and marketing innovation, with specific episodes discussing NRMA Insurance's rebranding journey, Uber's celebrity advertising strategies, and Mastercard's integration of emotional branding with global consistency. The focus areas often revolve around agency-client relationships, the impact of cultural moments, and the role of personal storytelling in effective marketing.
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
In the latest episode of AANA x B&T’s Brand Master’s, L’Oréal’s chief digital and marketing officer, Georgia Hack explains how she keeps her team and its raft of brands one step ahead in an ever-changing marketplace.
From innovative approaches to comms to identifying nascent demand, L’Oréal remains on the cutting edge of change. Here’s how she manages to achieve the impossible.
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