Brand Masters
Brand Masters
Podcast Description
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
Podcast Insights
Content Themes
This podcast dives into themes of brand strategy, creativity, and marketing innovation, with specific episodes discussing NRMA Insurance's rebranding journey, Uber's celebrity advertising strategies, and Mastercard's integration of emotional branding with global consistency. The focus areas often revolve around agency-client relationships, the impact of cultural moments, and the role of personal storytelling in effective marketing.
The Marketing Association of Australia x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by Pippa Chambers of Cairns Crocodiles and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
In the latest episode of the Marketing Association of Australia x B&T’s Brand Masters, Suncorp’s Mim Haysom and Leo Australia’s Andy Fergusson break down what it took to win a Titanium Lion for Haven, and why they think calling bold creative work “brave” is part of the problem.
From Haven taking eighteen months to build to why the best work at Cannes this year wasn’t the biggest budget in the room, Haysom and Fergusson make the case for trust over control between clients and agencies, and why marketers need to stop treating transformation ideas as an afterthought.
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