Brand Masters
Brand Masters
Podcast Description
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
Podcast Insights
Content Themes
This podcast dives into themes of brand strategy, creativity, and marketing innovation, with specific episodes discussing NRMA Insurance's rebranding journey, Uber's celebrity advertising strategies, and Mastercard's integration of emotional branding with global consistency. The focus areas often revolve around agency-client relationships, the impact of cultural moments, and the role of personal storytelling in effective marketing.
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
In the latest episode of AANA x B&T’s Brand Masters, Naysla Edwards, AMEX’s Vice President Marketing ANZ explains why service means so much more to the brand and its members. She discusses everything from its sponsorship work to the myriad offers it gives customers a chance to use.
“We have a very strong brand and it principle is service, delivering the best service across the entire portfolio, regardless of which product you hold in your hand,” Edwards told hosts Nicolette Briscoe and Tom Fogden.
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