The Content Crowd
The Content Crowd
Podcast Description
The Content Crowd is a podcast for creators, marketers, and founders who are tired of chasing trends and burning out on empty content. If you're looking to build something more honest, more human, and more resonant—this is your space.
Hosted by Trevor Grimes, this show explores what makes content connect. From creative habits and storytelling shifts to behind-the-scenes breakdowns, every episode helps you stop mimicking and start making something that matters.
Because content isn’t about gaming the algorithm. It’s about showing up with clarity, conviction, and something worth saying.
Podcast Insights
Content Themes
The podcast centers around themes of content creation, marketing strategies, and the intersection of creativity and business. Episodes dive into topics such as the importance of having a clear brand voice, balancing creative processes with operational efficiency, and embracing experimentation in content making, with examples like discussing how financial transparency can enhance storytelling in Episode 4 and the significance of perspective in building memorable content from Episode 3.
The Content Crowd is a podcast for creators, marketers, and founders who are tired of chasing trends and burning out on empty content. If you’re looking to build something more honest, more human, and more resonant—this is your space.
Hosted by Trevor Grimes, this show explores what makes content connect. From creative habits and storytelling shifts to behind-the-scenes breakdowns, every episode helps you stop mimicking and start making something that matters.
Because content isn’t about gaming the algorithm. It’s about showing up with clarity, conviction, and something worth saying.
Content often stalls before it even begins—not because people lack talent, but because they don’t know what to say or how to start. In this solo episode, Trevor Grimes shares how interviewing yourself can unlock new ideas, create momentum, and shift the way you think about content.
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Fresh off welcoming his second child and recording ahead of paternity leave, Trevor reflects on lessons he’s absorbed from past guests and how they’ve reshaped his own philosophies. He talks candidly about messy beginnings, why bad audio is worse than bad video, and why consistency is more about commitment than daily posting.
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Listeners will also get access to a free self-interview questionnaire template, a practical tool to help break through creative blocks and generate content directly from your own answers.
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📌 What We Cover
- A simple technique for generating content ideas by interviewing yourself
- Why describing what you do to a stranger is harder (and more helpful) than it sounds
- The importance of recentering content to the right ICP or persona
- How to stretch and repurpose existing content instead of starting from scratch
- The balance between “just create” and raising your quality standards
- Low-cost, DIY ways to improve audio and video setup for more professional content
- Why consistency doesn’t mean posting daily—it means staying committed
- The overlooked power of emails that simply ask for a reply
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🔗 Resources Mentioned
- Scrappy ABM – Podcast sponsor
- Free questionnaire template (DM Trevor on LinkedIn)
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Low-Tech, High-Impact Account-Based Marketing
If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.
Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let’s get scrappy.
Disclaimer
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