Bond has officially acquired Armadillo—the UK’s leading relationship marketing agency. In this episode, Jason Cimino, Chief Growth Officer at Bond, leads a conversation with Bond’s Morana Bakula and Rob Daniel, alongside James Ray and Jo Penn from Armadillo, a Bond company, to unpack the vision behind the newly announced partnership.

They explore how rapidly accelerating market change—driven by AI and rising customer expectations—has created a critical need for intelligent, human-centred customer relationship marketing. Together, they reveal how the acquisition elevates their combined CRM, data, and engagement capabilities, offering brands a powerful, end-to-end solution under one roof.