In this episode of The eCom Growth Show, Danan sits down with Nick Penev, the “Partnership Guy” of eCommerce.

Nick shares his journey from building and exiting multiple private label supplement brands across Europe to creating a thriving partnership agency, community, and SaaS platform (Scayul) that connects over 1,000+ eCommerce founders and service providers.

We dive into:

• How to scale without paid marketing by leveraging partnerships

• Building and running one of the most active eCommerce founder communities

• What makes cross-border expansion (especially in Europe) the next big growth opportunity

• The blueprint behind 300+ successful webinars that generate value and authority

If you’re an eCommerce brand or service provider looking for smarter ways to grow, this episode is packed with tactical insights.

🔗 Connect with Nick Penev:

LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/

⏱️ Timestamps:

00:00 – Welcome & Introduction

00:51 – Nick’s pivot: From supplement brands to partnerships

03:26 – Building a vetted founder community

07:09 – Why partnerships became his growth channel

12:20 – Reliable vs unreliable partners across cultures

16:12 – Systems, SOPs & staying organized

19:22 – Nick’s Google Tasks + Calendar workflow

21:32 – Helping first as a sales strategy

25:07 – The blueprint for webinars that convert

29:18 – Cross-border expansion & why Europe is the next frontier

34:55 – VAT, compliance & challenges of selling in Europe

35:37 – Nick’s newsletter & why it works

39:56 – Humor, Snoop Dogg & building brand personality

42:10 – Helping first pays back long-term

43:35 – Fun closing: Jurassic Park stories

#TheeComGrowthShow #eCommercePartnerships #Scayul

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He’s been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.