In this episode of Ctrl + Shifter Podcast, we sit down with Raed Zein, Co-Founder of imin, to unpack one deceptively simple question: How do you build a social app that actually brings real-life connections?

With over a decade of experience across mobile development, backend systems, and hardware integration, Raed shares a deeply practical perspective on building consumer products in today’s attention economy. From defining the right MVP to navigating real-time architecture, AI-driven onboarding, and trust in social platforms, this conversation goes beyond hype and focuses on what truly works.

💡 What’s inside Episode 15: 

• Designing social products around human behavior 

• Building lean MVPs that validate real user needs 

• Where AI adds value in social apps 

• Go-to-market lessons from launching in Paris & Berlin