Dubai has become a global business hub, but what makes it so valuable to multinational companies? John Hardy CEO of Panasonic Middle East and Africa, shares how Dubai serves as a gateway to markets across the Middle East, Africa and beyond, and why its government, infrastructure and diverse workforce play such an important role in Panasonic’s regional strategy.Beyond household electronics, Panasonic operates across energy, advanced technology, aviation and professional broadcasting. John reveals the scale of the business that consumers rarely see, from aircraft entertainment systems to advanced projection technology, while explaining how changing consumer expectations and increasing competition are reshaping the industry.From navigating supply chain disruptions and logistics challenges to understanding the importance of trust and relationships in business, John offers an inside perspective on leading a global technology company in a diverse and rapidly evolving region. He also explains what makes Dubai a unique testing ground for new products and ideas, and why business success in the Middle East often depends on more than just logic.