Healthcare Distilled
Healthcare Distilled
Podcast Description
Dive into engaging conversations hosted by Airto Zamorano, the CEO and founder of Numana Medical & Numana Digital, where practice owners and business leaders share their real-world experiences managing medical practices. Each episode is packed with practical insights on healthcare marketing, patient engagement, and strategies to boost practice growth, all explained in a clear, approachable way. Whether you're looking to streamline operations or take your practice to the next level, this podcast has something for you. Tune in, get inspired, and discover how to make your practice thrive!
Podcast Insights
Content Themes
Focuses on topics such as healthcare marketing, patient engagement, and practice growth strategies, with episodes offering practical insights like the journey of Dr. Sarah Neitzel on boosting patient acquisition and enhancing online visibility in her podiatry practice.

Dive into engaging conversations hosted by Airto Zamorano, the CEO and founder of Numana Medical & Numana Digital, where practice owners and business leaders share their real-world experiences managing medical practices. Each episode is packed with practical insights on healthcare marketing, patient engagement, and strategies to boost practice growth, all explained in a clear, approachable way.
Whether you’re looking to streamline operations or take your practice to the next level, this podcast has something for you. Tune in, get inspired, and discover how to make your practice thrive!
In this insightful episode of Healthcare Distilled, host Airto Zamorano talks to Carly Carlson and Jenny Smerud, partners at Fiat Tax Advisors, who specialize in healthcare accounting with years of experience helping doctors, dentists, and veterinarians successfully buy, sell, and build thriving medical practices.
They discuss the dream of owning a practice and navigating the ”harsh reality of the business side”, which often feels like ”navigating a jungle blindfolded.”
Carly and Jenny share valuable insights on:
- The pros and cons of buying versus starting a new practice from an accountant's point of view.
- The biggest financial differences between buying and starting, including cash flow and what to expect when financing.
- Evaluating an existing practice before buying, looking beyond just the numbers.
- Why most practice acquisitions fail, and how it has nothing to do with financials but with culture and personality.
Whether you're a medical professional or an aspiring entrepreneur, this conversation is packed with practical advice and actionable tips to help you navigate the challenges of business growth. Learn how to avoid costly mistakes and fast-track your path to practice ownership success.
Visit Fiat Tax Advisors: https://www.fiattax.com/
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