CMO Dialogues
CMO Dialogues
Podcast Description
Welcome to CMO Dialogues hosted by Anika Sharma — the podcast where marketing leaders explore the intersection of creativity, strategy, and technology. From AI to data-driven storytelling, CMO Dialogues explores how C-suite leaders are reshaping customer engagement and driving growth. Bold insights. Real stories. The future of marketing—straight from the mavericks.
Podcast Insights
Content Themes
The podcast delves into a variety of themes including customer engagement, data-driven storytelling, and the role of AI in marketing. Specific episode examples include discussions on how AI can serve as a strategic partner in leadership and the importance of aligning technology with business goals, with a particular focus on storytelling trends and innovative marketing strategies.
Welcome to CMO Dialogues — the podcast where marketing leaders explore the intersection of creativity, strategy, and technology. From AI to data-driven storytelling, CMO Dialogues explores how C-suite leaders are reshaping customer engagement and driving growth. Bold insights. Real stories. The future of marketing—straight from the mavericks.
In this CMO Dialogues episode, Anika unpacks Lenovo’s 20-year D2C transformation journey with Ajit Sivadasan, President of Global eCommerce (DTC) —scaling to 36 countries, mastering omnichannel, and leveraging smartphones for deep customer insight. Ajit outlines AI as the next growth inflection, sharing Lenovo’s governance-first blueprint: cross-functional AI Council, strategic approvals, and embedding AI across the product portfolio to drive competitive advantage.
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