In this episode, Armando sits down with automation expert Stephen Pope to cut through the hype and get to what actually matters in the AI automation space.

Stephen shares hard-earned lessons from 17+ years in technology, including building and selling a multi-million dollar agency. The conversation covers the real economics of automation work—how to identify problems worth solving, why the simplest solutions often deliver the most value, and how to avoid building complex systems that clients never use.

Key topics include:

• Finding your first automation clients without the typical sales grind
• Why edge cases reveal whether your automation is actually well-designed
• The relationship between content creation and inbound leads (and why it’s harder than it looks)
• How to use analytics without getting lost in spreadsheets
• The importance of momentum and knowing which battles to fight as you grow

Stephen gets refreshingly honest about common pitfalls—from clients who want to use you as a puppet to build their ideas, to the trap of perfectionism when your automation already works. He also shares thoughts on how LLMs are changing the content game and why your story matters more than ever.

This isn’t about flashy 100-node workflows. It’s about building things that actually solve problems and generate returns—the boring, profitable work that keeps businesses running.