Podcast Summary: How to Evaluate Your Short-Term Rental’s 2025 Performance

In this episode, we break down three practical ways short-term rental owners can evaluate how their property truly performed in 2025—and how to use that data to build a stronger strategy for 2026. Rather than focusing solely on annual totals, the conversation centers on understanding why the numbers look the way they do and where real improvement opportunities exist.

1. Shift from annual totals to weekly performance
Instead of judging success by total annual revenue, we explain why STR owners should evaluate performance week by week, especially during peak periods. Weekly analysis reveals whether you hit your target nightly rates, where pricing may have been too low, and how specific events (weather, seasonality, booking gaps) impacted results. This approach provides far more actionable insight than simply knowing what the property earned over the year.

2. Focus on true net revenue—not just gross income
The second key area is understanding what portion of your revenue actually belongs to you. Cleaning fees, pet fees, and other pass-through charges often inflate gross revenue but don’t reflect true profitability. We discuss why separating nightly rate revenue from fees is critical for evaluating margins, adjusting pricing, and ensuring expenses like cleaning and supplies are properly covered—especially as costs continue to rise.

3. Re-evaluate your pricing against real competitors
Finally, we talk about benchmarking your property correctly. Market averages don’t always tell the full story—especially for properties with unique amenities, premium locations, or standout features. Comparing your STR to truly comparable listings, reviewing booked vs. available dates, and assessing how your listing is presented (including photos) can uncover both underpricing and overpricing issues.

The bigger takeaway
What worked last year doesn’t have to define next year. With the right data, detailed revenue tracking, and intentional pricing strategy, small changes—like dialing in peak-week rates or better showcasing amenities—can significantly improve performance. Ultimately, strong results start with accurate financial data, thoughtful analysis, and a proactive plan, not just a year-end P&L.

To learn more about how to Re-Accelerate your STR in 2026 – click on the link below : https://www.re-accelerate.com/