Sign Criteria | AEC Industry Series
Sign Criteria | AEC Industry Series
Podcast Description
America's leading signage experts share secrets about the sign manufacturing process from their insider perspectives. Listen as designers, fabricators, installers, and related tradesfolk share stories of success and failure. This is downloadable radio for the AEC industry hosted by John Lilly and Reena Friedman “Mega” Watts.Sign design, show sponsorship, and guest inquiries available via SignCriteria.com
Podcast Insights
Content Themes
The podcast explores various themes related to signage, including the contrasting experiences of high-budget brand displays versus small business signage, technological advancements in sign manufacturing, urban design elements like wayfinding, and personal narratives from sign makers. Episodes dive into topics like the role of signage in busy environments, the impact of tech on sign creation, and personal stories showcasing the diverse careers within the industry.
America’s leading signage experts share secrets about the sign manufacturing process from their insider perspectives. Listen as designers, fabricators, installers, and related tradesfolk share stories of success and failure. This is downloadable radio for the AEC industry hosted by John Lilly and Reena Friedman “Mega” Watts.
Sign design, show sponsorship, and guest inquiries available via SignCriteria.com
Kasey Riley of The Fat Plant Society shares how she turned moss into a design material that supports well-being, cuts noise, and boosts aesthetics. She explains the science behind forced-dormancy moss installations, why no watering is needed, and how installations absorb VOCs and reduce echo. Hear stories of client reactions, installation logistics and cost—about $115 per sq ft including frame—and how lightweight panels hang as art. Learn sustainable sourcing practices, design strategies like pin mounting logos over moss, and why letting nature feel chaotic is actually calming for our brains.
Kasey can be reached online at The Fat Plant Society
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Sign Criteria is hosted by John Lilly and Reena Friedman-Watts. For guest or sponsorship inquiries visit SignCriteria.com
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