In this episode of the Talking Paint podcast, host Gabe welcomes Joe Torbati, the founder of California-based OC Detailing, to discuss the evolution and insights of the auto detailing industry, particularly focusing on Tesla and paint protection film. Joe, a seasoned expert in vinyl wrap and auto film, shares his journey from starting OC Detailing in 2012, his approach to exceeding customer expectations, and the importance of learning from failures. The conversation delves into the significance of actions taken with intention, the challenges and rewards of being self-taught, and the nuances of running a successful detailing shop. Joe candidly discusses his background, the value of detail in work, team dynamics, and the impact of his business on his life. Moreover, the discussion covers customer communication, setting expectations, and leveraging digital tools for service agreements. Personal stories about overcoming addiction and finding peace in activities like paintball add depth to the dialogue, emphasizing resilience, growth, and community.

00:00 Introduction and Personal Beliefs

00:50 Welcome to the Talking Paint Podcast

01:06 Interview with Joe Torbati from OC Detailing

01:46 Joe\’s Journey in the Auto Film Industry

03:58 The Story Behind OC Detailing

04:51 The Importance of Exceptional Work and Customer Satisfaction

06:04 The Role of Content Creation in Business Growth

06:31 The Impact of Customer Reviews and Local Reach

07:17 The Challenges and Rewards of Running a Business

08:03 The Importance of Continuous Learning and Improvement

11:29 The Transition from Business Operator to Business Owner

15:03 Overcoming Addiction and Achieving Success

18:08 The Importance of a Balanced Work-Life

19:30 The Impact of the Pandemic on Business Operations

28:35 The Importance of a Good Sales Process

32:34 The Fine Line Between Confidence and Arrogance

33:18 Delivering on Your Promises

33:40 The Importance of Confidence in Your Work

34:06 The Impact of Social Media on Confidence

34:45 Owning Your Business Model

35:12 Understanding Your Business Level

35:37 The Importance of Messaging in Business

36:28 Setting Expectations and Delivering on Them

37:03 The Power of Accepting Fault

37:22 The Struggles of Accepting Criticism

42:11 The Importance of Communication in Business

44:48 The Impact of Negative Experiences

45:06 The Power of Staying in Your Lane

45:24 The Importance of Upholding Agreements

53:14 The Joy of Paintball

01:00:01 The Importance of Doing the Right Thing

01:03:12 The Value of Open and Honest Conversations