How Hard Can it Be?
How Hard Can it Be?
Podcast Description
Welcome to How Hard Can it Be? After working in and with the nonprofit sector for a combined forty years or more, we have seen time and again just how fundraising is minimised to a task, for someone, over yonder, to scroll a rich list and make an ask. After all, how hard can fundraising actually be? We believe that the single biggest catayst to increasing philanthropic giving is good fundraising. With this in mind, we’ve begun a collection of conversations with extraordinary individuals that wholly and radically embrace the art and the science of fundraising to power philanthropic giving. Each shares their unique perspective on what it takes to build a thriving culture of philanthropy. Please do send us your feedback. We’d love to hear from you! Frankie & [email protected] Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast centers on themes of fundraising innovation, philanthropy culture, and nonprofit leadership, with episodes exploring topics such as the Sydney Modern Capital Campaign, fundraising best practices, and the intersection of art and philanthropy.

Welcome to How Hard Can it Be?
After working in and with the nonprofit sector for a combined forty years or more, we have seen time and again just how fundraising is minimised to a task, for someone, over yonder, to scroll a rich list and make an ask. After all, how hard can fundraising actually be?
We believe that the single biggest catayst to increasing philanthropic giving is good fundraising. With this in mind, we’ve begun a collection of conversations with extraordinary individuals that wholly and radically embrace the art and the science of fundraising to power philanthropic giving. Each shares their unique perspective on what it takes to build a thriving culture of philanthropy.
Please do send us your feedback: [email protected] We’d love to hear from you!
Frankie & Marisa
Philanthropy Squared Academy
We’re thrilled to introduce our conversation with Sophie McCarthy, CEO and owner of McCarthy Mentoring, a Sydney based consulting firm working globally to inspire and enable current and emerging leaders to perform at their best.
A coach, mentor and passionate advocate for diversity and community, Sophie has spent much of her career helping people and organisations grow. Her own approach to leadership has been shaped by a lifetime of mentoring – including the influence of her mother, social change advocate Wendy McCarthy – and by a strong belief in the value of different perspectives. And so, it's no surprise that Sophie brings a wealth of experience to her role as Chair of the Sydney Community Foundation.
In this thoughful conversation, Sophie offers a rare dual perspective: she is both a fundraiser, helping champion the many causes supported by the Foundation, and a donor herself.

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