I sat down with Davy Hutton (the voice behind “Quicksale… SOLD!”) to dig into personal brand, social media that actually converts, and what’s really happening in the Scotland property market right now. We talk about why he’s back on social, the story behind the radio catchphrase, how TikTok differs from Facebook/Instagram in the real world, and why credibility is marketability if you’re sourcing deals, trading, or building a portfolio. We also get into home-report premiums coming back to reality, signs of a buyer-leaning market, and even how AI might change estate-agency staging sooner than people think.

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📲 David on Instagram: https://www.instagram.com/david_smart_property/
📲 TikTok: https://tiktok.com/@davidsmartproperty
📲 LinkedIn: https://uk.linkedin.com/in/david-smart-
📲 Facebook: https://www.facebook.com/david.smart.7393/

📩 Business: [email protected]

Chapters

00:26 Welcome back, Davy — why push again on social? 
01:12 First TikTok back… 100k views on video one 
02:33 Radio days & building a personality-led business 
04:02 Voice vs face: shifting brand recognition online 
06:46 Facebook vs TikTok: reach, DMs and “thick skin” needed
08:09 Feeling right in your own skin → the “Quicksale Sold” persona 
09:36 Origin of “Quicksale… SOLD!” (auction roots, 2007–08) 
10:15 Being recognised: pros, cons and staying human 
12:01 What social brings vs radio enquiries (and the extra “donkey work”) 
13:43 Attention shifts: the Kiera Cousins TikTok moment & why it matters 
16:49 TikTok comments, banter, and using it to fuel reach 
40:46 “Credibility is marketability” — not the other way round 
41:09 Market now: from over-home-report to buyer-leaning conditions 
52:33 Where AI hits first: staging & portals (Rightmove/Zoopla)