The Liz Forman Show
The Liz Forman Show
Podcast Description
Hey, I’m Liz Forman, and this is the podcast for business owners tired of building in ways that don’t fit.
If your business feels off even after all the strategy... welcome!
We’ll clean up your thinking, simplify your message, and build a business you actually believe in.
I’m a business strategist, certified StoryBrand coach, and longtime student of Human Design.
This show blends clarity, strategy, and self-trust, because growth gets a whole lot easier when you stop outsourcing your direction.
Let’s get into it.
Podcast Insights
Content Themes
This podcast covers themes such as business strategy, mindset shifts, Human Design applications, and overcoming entrepreneurial challenges, with episodes like 'Niche, Messaging, and Human Design' that explore the relationship between personal identity and business messaging and 'The Cost of “I Don’t Know”' that addresses decision-making paralysis.
Hey, I’m Liz Forman, and this is the podcast for business owners tired of building in ways that don’t fit.
If your business feels off even after all the strategy… welcome!
We’ll clean up your thinking, simplify your message, and build a business you actually believe in.
I’m a business strategist, certified StoryBrand coach, and longtime student of Human Design.
This show blends clarity, strategy, and self-trust, because growth gets a whole lot easier when you stop outsourcing your direction.
Let’s get into it.
Description:
If you’ve ever felt stuck in “niche drama” — wondering who you’re supposed to serve, second-guessing your audience, or feeling like nothing makes sense — this episode is for you.
Here’s the truth: your niche isn’t just about choosing a group of people. It’s about connecting to your purpose. When you understand why you’re here and what lights you up, your niche grows naturally out of that fertile ground.
In this episode, I share:
Why chasing an avatar can keep you spinning in confusion
How Human Design reveals the energetic qualities of the people you’re here to serve
Why your purpose is the soil, and your niche is what grows from it
How to shift from “forcing a niche” to authentically attracting your people
If you’ve struggled with niche confusion or felt pressured to force yourself into a box, this episode will help you find clarity and ease by starting with purpose first.
✨ Your purpose is the throughline. Your niche is simply the way it shines.
Resources & Links:
🎧 Listen to the last episode on niche drama for context
💡 Stay tuned for my upcoming workshop on purpose, voice, and niche
Disclaimer
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