The Liz Forman Show
The Liz Forman Show
Podcast Description
Hey, I’m Liz Forman, and this is the podcast for business owners tired of building in ways that don’t fit.
If your business feels off even after all the strategy... welcome!
We’ll clean up your thinking, simplify your message, and build a business you actually believe in.
I’m a business strategist, certified StoryBrand coach, and longtime student of Human Design.
This show blends clarity, strategy, and self-trust, because growth gets a whole lot easier when you stop outsourcing your direction.
Let’s get into it.
Podcast Insights
Content Themes
This podcast covers themes such as business strategy, mindset shifts, Human Design applications, and overcoming entrepreneurial challenges, with episodes like 'Niche, Messaging, and Human Design' that explore the relationship between personal identity and business messaging and 'The Cost of “I Don’t Know”' that addresses decision-making paralysis.
Hey, I’m Liz Forman, and this is the podcast for entrepreneurs who know what they do but can’t say it in a way that lands.
I’m a messaging strategist and certified StoryBrand Guide. We dive into messaging, strategy, thought work, and understanding how you’re naturally wired – so you can build a business that is authentic AND profitable.
Real talk about stopping the template madness and really finding your voice.
Let’s get into it.
This Episode was recorded the first week in September, 2025. On that day, it was reported that 40,000 AI tools had hit the market to date. My guest Mariana Dalto had to update her presentation deck mid-week because the number doubled in a month and a half.
No wonder you're feeling overwhelmed.
The real problem isn't that AI doesn't work – it's that most business owners are throwing tools at their business like spaghetti at a wall, hoping something sticks. Meanwhile, they're breaking workflows, confusing teams, and wondering why their ”AI strategy” feels like expensive chaos.
Mariana has been in the AI trenches for two years (back when most people thought it was still science fiction). As both a business coach and AI consultant, she's seen what actually works for YOUR specific business – and what's just shiny object syndrome in disguise.
What You'll Learn:
- The real reason 98% of businesses fail at AI implementation (hint: it's not about picking the wrong tools)
- Why you need TWO assessments before you touch a single AI tool
- Mariana's 6-step process for finding the RIGHT fit for your workflow
- How to work WITH AI instead of trying to replace your brain entirely
- Why ChatGPT 5.0 broke everyone's systems (and how to adapt when tools change every 3-6 months)
The Bottom Line: Stop trying to AI-fy your entire business. Start with strategy, pick your battles, and build systems that actually work together.
When only 2% of businesses are doing this right, there's a massive opportunity for those who get it – including a 37% ROI boost.
Connect with Mariana: https://marianadalto.com/liz
Ready to cut through the AI noise and find what actually works for YOU? This conversation will show you exactly how.
Disclaimer
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