Seoul-ful Sisters
Podcast Description
A space for girls to connect, find inspiration, and grow!
Podcast Insights
Content Themes
The podcast centers around themes of inspiration, personal growth, and creative expression. Episodes often spotlight female figures and their journeys, such as the debut episode with South Korean author Serang Chung discussing her writing journey, and future episodes featuring a certified barre instructor in Bali, providing insights into fitness and self-love.
Every week, I share stories from remarkable women whose journeys offer motivation, relatability, and practical insight—whether you’re a high school senior like me, a graduate student finding your path, or a seasoned professional. Through live interviews conducted in English, Korean, and even French, I strive to capture candid, personal, humorous, and deeply engaging conversations. You’ll hear experiences you may never have imagined: the hard truths of being a female venture capitalist, the behind-the-scenes realities of launching a French-Korean fusion restaurant, and actionable advice on balancing a demanding legal career with motherhood. From business, law, cinema, perfumery, and fashion to writing and beyond, Seoulful Sisters is here to satisfy your curiosity about how today’s emerging female leaders are changing the world—one bold step at a time.
had the privilege of sitting down with designer, artist, creative director, CEO—and the many other roles she seamlessly takes on—Kelita Choi, founder of Kelita & Co., one of Korea’s most renowned branding studios.
I’ve never heard anyone explain brands and branding quite the way she does. Like people, she says, brands are born—but they also grow, evolve, wither, and renew. The role of a branding company is to capture the essence of a brand and protect it through all the changes it is bound to experience, preserving the identity at its very core.
Beyond her dedication to creating meaningful logos and visual identities, Kelita is deeply passionate about gardening, paper, travel, and artistic immersion in all its forms. One of my favorite insights from our conversation was her philosophy that life should be lived like a sandwich: first, tackle the parts you may not enjoy (think the lettuce and tomatoes), but always leave room for the parts you love (the ham and cheese). Without that balance, she believes, burnout is inevitable—and life becomes unsustainable.
I could say so much more about this conversation, but I’ll leave the rest for you to discover. Stay for the full 40 minutes—yes, our longest episode yet—because every minute is worth it.
Join me again next week for another special guest! Until then, stay positive, and stay “soul” (Seoul)-ful:)!
Instagram: seoulfulsisters
Contact: [email protected]
Disclaimer
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