The Socially Awkward Podcast
The Socially Awkward Podcast
Podcast Description
The Socially Awkward Podcast is a hospitality marketing podcast that offers strategic insights into branding and customer engagement within the service industry. Through thoughtful interviews and expert discussions, it equips listeners with practical tools for marketing success.
Podcast Insights
Content Themes
The podcast focuses on topics such as hospitality leadership, employee empowerment, and customer experience strategies. Episodes like Heart-First Hospitality Leadership discuss how saying 'yes' can enhance guest experiences, promote staff morale, and increase business outcomes, exploring practical strategies to navigate challenges in the service industry.
Socially Awkward is the hotel marketing podcast for owners, GMs, and hospitality leaders who want marketing that actually drives business. Hosted by Calvin, the show brings together real hotel operations experience, revenue strategy, branding, social media, influencer marketing, and the ideas helping hotels stand out in a crowded market.
Each episode features practical conversations on what works in hospitality marketing, how to connect marketing to ROI, and how hotels can turn attention into bookings. If you’re looking for sharper strategy, better storytelling, and smarter hotel marketing, you’re in the right place.
Hotels often decide social media “doesn’t work” after testing the weakest possible version of it, and Calvin Tilokee argues that the real problem is rarely the channel itself, but the lack of strategy, investment, ownership, and connection to commercial goals.
Calvin breaks down why simply paying someone to post is not the same as hotel social media marketing, from reactive content and unclear audiences to broken booking paths and underfunded creative. He also explains how hotel leaders planning for 2027 can connect social media strategy to demand periods, corporate travel, local events, packages, revenue priorities, and the questions guests are asking before they book.
For hotel owners, GMs, revenue leaders, and hospitality marketers, the bigger lesson is that social media should not operate as a separate creative task or an expensive feed to maintain. When content strategy is built around what the property needs to sell, who it needs to reach, and what will make that audience more confident about booking, social becomes part of the hotel’s demand strategy rather than another box to tick.
Connect with Calvin:
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RevPar Media
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Thanks for tuning in to Socially Awkward, the hospitality marketing podcast where hotel operations meet modern marketing strategy. Hosted by Calvin, each episode features real conversations on hotel marketing, revenue, branding, social media, influencer strategy, and what actually drives results for hospitality brands.
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🎙️ New episodes every 2nd and 4th Thursday at 6:00 AM EST on YouTube, Apple Podcasts, and Spotify.
Produced by APodcastGeek
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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