The Socially Awkward Podcast
The Socially Awkward Podcast
Podcast Description
The Socially Awkward Podcast is a hospitality marketing podcast that offers strategic insights into branding and customer engagement within the service industry. Through thoughtful interviews and expert discussions, it equips listeners with practical tools for marketing success.
Podcast Insights
Content Themes
The podcast focuses on topics such as hospitality leadership, employee empowerment, and customer experience strategies. Episodes like Heart-First Hospitality Leadership discuss how saying 'yes' can enhance guest experiences, promote staff morale, and increase business outcomes, exploring practical strategies to navigate challenges in the service industry.
Socially Awkward is the hotel marketing podcast for owners, GMs, and hospitality leaders who want marketing that actually drives business. Hosted by Calvin, the show brings together real hotel operations experience, revenue strategy, branding, social media, influencer marketing, and the ideas helping hotels stand out in a crowded market.
Each episode features practical conversations on what works in hospitality marketing, how to connect marketing to ROI, and how hotels can turn attention into bookings. If you’re looking for sharper strategy, better storytelling, and smarter hotel marketing, you’re in the right place.
Hospitality marketers learn where AI belongs and where human specificity must stay, with Calvin Tilokee of Revpar Media.
Calvin shares his 500-hotel sameness test and the story of a laundry room post that became a select service Orlando client's top performer for six months. He draws a clear line between polishing a photo and fabricating one.
You leave with a concrete pre-publish checklist and a framework for using AI on research, repurposing, and competitive scans without losing the details that make your brand recognizable.
LinkedIn: https://www.linkedin.com/in/calvintilokee/
Website: https://www.revparblems.com/
Company: https://www.revparmedia.com/
Instagram: https://www.instagram.com/revparblems/
Podcast (MarketScale): https://marketscale.com/industries/the-socially-awkward-podcast/origin-of-revpar-media-calvin-tilokee-socially-awkward-podcast/
Resource (Hospitality Daily): https://podcast.hospitalitydaily.com/guests/calvin-tilokee/
Resource (herTelier feature): https://www.hertelier.com/post/ally-of-the-month-calvin-tilokee-revpar-media
Resource (hCareers feature): https://www.hcareers.com/article/career-advice/social-media-influencer-calvin-tilokee-on-bringing-together-hospitality-professionals
#HospitalityMarketing #HotelMarketing #AIContentMarketing #HospitalityContentStrategy #RevparMedia
Chapters:
00:00:00 – Coming up…
00:00:32 – Why AI is making hotel brands sound identical
00:03:12 – How to use AI for captions without losing your brand voice
00:07:31 – The simple test every hotel marketer should run before posting
00:08:06 – Where AI genuinely makes your marketing team better
00:09:52 – The Bigfoot convention story and what it reveals about hidden demand
00:12:29 – How to repurpose existing hotel footage into authentic content
00:14:53 – Why your hotel has more content than you think
00:18:02 – How a laundry room became a top-performing post for six months
00:19:23 – What agencies owe clients about AI-generated work
00:21:11 – The pre-publish checklist for keeping AI content on-brand
00:23:28 – Why authentic content will only become more valuable as AI spreads
00:27:26 – How one raw New York City reel outperformed polished content
Thanks for tuning in to Socially Awkward, the hospitality marketing podcast where hotel operations meet modern marketing strategy. Hosted by Calvin, each episode features real conversations on hotel marketing, revenue, branding, social media, influencer strategy, and what actually drives results for hospitality brands.
📅 Book a 30-minute call with Calvin: https://itl.ink/revparbookacall
🌐 Learn more about Revpar Media: https://itl.ink/revparlearnmore
📩 Connect with Revpar Media: https://itl.ink/revparcontact
📲 Follow Revpar Media:
LinkedIn: https://itl.ink/revparLinkedIn
Instagram: https://itl.ink/revparIG
YouTube: https://itl.ink/revparYT
Facebook: https://itl.ink/revparFB
🎙️ New episodes every 2nd and 4th Thursday at 6:00 AM EST on YouTube, Apple Podcasts, and Spotify.
Produced by APodcastGeek
https://itl.ink/APodcastGeek
Thanks for tuning in to Socially Awkward, the hospitality marketing podcast where hotel operations meet modern marketing strategy. Hosted by Calvin, each episode features real conversations on hotel marketing, revenue, branding, social media, influencer strategy, and what actually drives results for hospitality brands.
📅 Book a 30-minute call with Calvin
🌐 Learn more about Revpar Media
📲 Follow Revpar Media:
LinkedIn
Instagram
YouTube
Facebook
🎙️ New episodes every 2nd and 4th Thursday at 6:00 AM EST on YouTube, Apple Podcasts, and Spotify.
Produced by APodcastGeek
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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