PodBiz | Where's The Money In Podcasting?
PodBiz | Where's The Money In Podcasting?
Podcast Description
Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast covers various themes related to monetization in the podcasting industry, including advertising revenue, branded content, audience development, and production workflows. Episodes spotlight real-world examples and strategies, tackling questions such as how independent creators can earn significant income and the role of adtech in monetizing shows.
Where’s the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.
Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?
Whether you’re monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.
Listen to new episodes every Monday- Let’s get down to PodBiz!
Hosted on Acast. See acast.com/privacy for more information.
How do you build a podcast business that’s truly your own?
After leadership roles at NPR, Apple, Netflix, Wondery, and Amazon, N’Jeri Eaton made a decision that more podcast professionals are considering: stop building for someone else’s platform and start building something you own.
In this episode of PodBiz, Norma Jean Belenky speaks with N’Jeri about creator ownership, independent production, and the realities of building a media business in today’s podcast landscape. From shaping podcast strategy at some of the industry’s biggest companies to launching Type C Studios, N’Jeri shares what she’s learned about storytelling, audience growth, collaboration, and creating work that lasts.
As she puts it:
“I’m going to invest in myself, create my own company, really invest in my own brand. And if I’m doing a podcast, I’m going to find a way to pay for it myself. Because I own it and I control it.”
Here are some insightful moments within the episode:
• Why production services and creator-owned businesses are becoming a larger part of podcasting’s future
• What N’Jeri learned working at NPR, Apple, Netflix, Wondery, and Amazon
• How the podcast industry’s recent layoffs have reshaped career paths for creators and producers
• Why independent creators are increasingly choosing ownership over employment
• The business realities behind narrative podcast production budgets
• What large media companies still get right about podcast monetization
• Why video should be part of every podcast growth conversation
• How Type C Studios helps creators and organizations develop impactful audio and video projects
Episode Chapters
(01:35) Where the Money Is in Podcasting Today
(07:17) The Impact of Industry Layoffs
(09:12) Why Narrative Podcasting Still Matters
(15:38) From Documentary Film to NPR
(19:12) Building Podcast Strategy at Apple
(26:05) Netflix, Companion Content, and Audience Growth
(33:49) Launching Type C Studios
(40:30) The Economics of Podcast Production
(45:00) Turning “No” Into a Collaborative Yes
(48:04) Why Podcasting Should Have Embraced Video Earlier
(50:51) What Excites N’Jeri About Podcasting’s Future
About N’Jeri Eaton
N’Jeri Eaton is the CEO and co-founder of Type C Studios, a podcast and media production company helping creators, publishers, and organizations develop high-impact audio, video, and storytelling projects. Prior to launching Type C Studios, she held leadership roles across some of the most influential media and technology companies in podcasting, including NPR, Apple Podcasts, Netflix, Wondery, and Amazon. Throughout her career, N’Jeri has focused on helping storytellers reach audiences, building innovative content strategies, and creating opportunities for underrepresented voices across media.Connect with N’Jeri Eaton
LinkedIn: https://www.linkedin.com/in/njerieaton/
Learn more about Type C Studios.
Some Additional PodBiz Buzz
“I think the biggest thing I learned at NPR is that if I hear a no, I always try to understand what’s behind that no. If you’re talking to someone and they feel really heard, then everything becomes much more collaborative.”
PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?
Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.
Learn more: njbmedia.co | thepodhouseproductions.com
Hosted on Acast. See acast.com/privacy for more information.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.