PodBiz | Where's The Money In Podcasting?
PodBiz | Where's The Money In Podcasting?
Podcast Description
Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast covers various themes related to monetization in the podcasting industry, including advertising revenue, branded content, audience development, and production workflows. Episodes spotlight real-world examples and strategies, tackling questions such as how independent creators can earn significant income and the role of adtech in monetizing shows.
Where’s the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.
Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?
Whether you’re monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.
Listen to new episodes every Monday- Let’s get down to PodBiz!
Hosted on Acast. See acast.com/privacy for more information.
How legally protected is your podcast?
In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Gordon Firemark, entertainment and media attorney known as The Podcast Lawyer™. Gordon shares how podcasters can protect their work, structure their businesses, and avoid the mistakes that cost creators time and money.
He explains why “fair use” isn’t a safety net, why every show needs clear contracts, and how creators can think strategically about the business side of podcasting.
As Gordon puts it:
“You don’t want to walk up to a vending machine that says haircuts $1 and stick your head in the hole. Maybe you get a decent haircut, maybe you lose an ear. That’s what happens when you take a shortcut on something that actually matters.”
Here are a few key takeaways from this episode:
- The top legal pitfalls podcasters overlook
- Why fair use doesn’t mean what most think
- How contracts protect co-hosts, guests, and editors
- When and why to form an LLC for your podcast
- Why ownership agreements matter for brands and collaborations
- The future of podcast discovery and YouTube’s legal implications
Guest Bio:
Gordon Firemark, The Podcast Lawyer™, is an entertainment and media lawyer, podcaster, and educator known as The Podcast Lawyer™. He helps creators and companies protect their IP, contracts, and business structures. Gordon is the author of The Podcast, Blog, and New Media Producer’s Legal Survival Guide and host of Entertainment Law Update and Legit Podcast Pro.
Connect with Gordon Firemark:
Website: https://gordonfiremark.com
LinkedIn: https://www.linkedin.com/in/gordonfiremark
Episode Chapters
(00:30) The $1 Haircut Analogy
(01:05) Welcome to PodBiz
(02:19) Where’s the Money in Podcasting?
(03:03) From Theater to Media Law
(05:27) Why Podcasting Isn’t Radio
(08:25) Making Legal Education Accessible
(09:11) Templates, Courses, and the DIY Legal Toolkit
(10:12) The $1 Haircut Rule
(12:08) Treating Your Podcast as a Business
(14:22) Top Three Legal Mistakes Podcasters Make
(16:46) StoryBrand and Making the Client the Hero
(18:36) Quality Over Quantity
(18:52) The Future of Podcast Discovery
(21:14) Audio First, Video Smart
(22:10) Closing Takeaways
Some Additional PodBiz Buzz…
“Getting people to pay you is great, but getting to keep the money they pay you is even better. If you don’t have contracts and clear ownership, you’re one disagreement away from losing it.”
“Fair use isn’t a shield you can hide behind. The best way to stay safe is to get permission or make it yourself.”
“Every podcast creates intellectual property. The sooner you treat it like a business, the more control you keep.”
“Good audio, clear intent, and understanding your rights matter more than a perfect studio setup.”
PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?
Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.
Learn more: njbmedia.co | thepodhouseproductions.com
Hosted on Acast. See acast.com/privacy for more information.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.