They didn’t rush it — and that decision changed everything.

In this episode of Kings of Swag, Jeremy sits down with Mark Graham and Catherine Graham to unpack the real story behind commonsku — from building internal software for their own distributorship to making the risky decision to open it up to the entire industry.

They talk about working together as a married founding team, dividing roles, navigating conflict, and why playing the long game mattered more than quick wins. The conversation covers the early rollout of commonsku, initial distributor adoption, community-driven growth, and what it takes to keep compounding through the hardest years of entrepreneurship.

This is a grounded, founder-level discussion about patience, trust, and building something meant to last in the promotional products industry.

If you’re building a company, scaling a platform, or thinking long-term in promo, this one’s for you.