In this energetic and wide-ranging episode, host Prue Adams sits down with veterinarian and innovator Enoch Bergman, whose journey from a tiny Colorado town of just 12 people to rural Western Australia is anything but ordinary.

Enoch shares how a chance conversation led him “just for a year” to Esperance – only for it to become home, business, and community. Now a partner in a thriving multi-vet practice, he reflects on the power of saying yes, taking risks, and “having a crack.”

A leader in Bovine Viral Diarrhoea Virus (BVDV) control, Enoch unpacks his pioneering work establishing Australia’s first commercial PI diagnostic lab and the real-world impact of BVDV on herd productivity. He explains why vets must move beyond the “fire engine” model into consultancy roles – acting as connectors, innovators, and trusted advisors for producers.

The conversation dives into:

• The evolving role of cattle veterinarians and the pressure from non-veterinary service providers.
• Why pregnancy diagnosis remains critical to veterinary practice viability.
• The importance of on-farm veterinary presence for biosecurity and disease surveillance.
• Communicating the livestock industry’s value to a wider, often disconnected public.

Enoch also shares his growing reach as “Enoch the Cow Vet” on YouTube, using storytelling to bridge the gap between producers and consumers, and advocating for a more proactive narrative around animal welfare and agriculture.

Packed with humour, honesty, and hard-won insight, this episode is a compelling call for vets and producers alike to embrace opportunity, communicate their value, and stay curious.