On the Claim to Fame DME podcast, Patty Gatter, founder of The Breastfeeding Shop, shares how she started the company in 2015 as a mom and breastfeeding advocate after recognizing that the Affordable Care Act would make breast pumps a covered insurance benefit starting January 2015. Drawing on prior DME and manufacturing experience plus social media marketing, she grew quickly by going direct-to-consumer online rather than traditional hospital-based DME sales, reaching a breakout point in July 2015. She discusses early challenges (credentialing, contracting, billing, hiring, workflows), the importance of authenticity, and today’s maternal health trends: wearable pumps, new features like warming/massaging, newly covered pump supplies (valves/membranes), and interest in pelvic floor therapy products, including Medicare approval of non-implantable pelvic floor stimulation. She emphasizes making ordering easy and fast, like an Amazon experience, and offers entrepreneurial advice focused on grit and doing the “unfun” work.