The Real #Finfluencers
The Real #Finfluencers
Podcast Description
The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.
Podcast Insights
Content Themes
The podcast focuses on various themes including digital marketing for financial advisors, video content strategies, and the importance of authenticity in social media presence. Specific episode examples include Mando Sallavanti discussing LinkedIn client acquisition strategies, Nic Nielsen sharing tips for maximizing YouTube engagement, and Kevin Thompson blending mindset with financial advising through human storytelling.
The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who’s doing it right, so you can learn what works and start showing up online with confidence.
Video can be a powerful trust-building tool, but it can also pull you straight into the editing rabbit hole.
In this episode of The Real #Finfluencers, Laura Garfield talks with Liz Hand, CFP®, a second-generation financial planner, mindset coach, and video creator who serves a women-focused client base through Pleasant Wealth and coaches other advisors.
Liz shares how she first got started with YouTube, why she learned by watching other creators, and how her early hands-on approach helped her build confidence, style, and momentum. She also tells the very relatable story of spending hours editing one of her first videos, accidentally deleting it, and having to start all over again.
As her business evolved, Liz’s video strategy evolved too. She now uses video to blend financial planning, mindset, and life transformation, while thinking deeply about the emotional experience of the person watching. She explains why video can shorten the sales process, how it helps people feel like they already know you, and why it is okay to turn off the people who are not a good fit.
This conversation is a great listen for any advisor who wants to show up more authentically on video without spending all day editing.
Resources:
Liz Hand on LinkedIn: https://www.linkedin.com/in/elizabethkhand/
Liz Hand on YouTube: https://www.youtube.com/@ElizabethHandCFP/
Pleasant Wealth: https://pleasantwealth.com/
🎙️ The Real #Finfluencers is powered by Idea Decanter—a video first marketing company helping financial advisors grow their practices with authentic, engaging video content.
Want to see what’s working for 2,500+ advisors using video to get found, build trust, and scale?
📲 Learn more at www.ideadecanter.com
Disclaimer
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